Why A Privacy Policy Matters for Email Marketing

Why A Privacy Policy Matters for Email Marketing

Although it might seem boring and old, email marketing is still one of the most effective forms of marketing. In fact, it has the highest return on investment of any form of marketing. But before you jump in with email, we need to make sure you’re following the law. And that means one thing… creating […]

Where Do You Put the Privacy Policy on Your Website?

Where Do You Put The Privacy Policy On Your Website_

You’ve created your website privacy policy… now what? Where the heck are you supposed to put the privacy policy on your website?  Kudos to you for creating your privacy policy. That is a big first step to getting your website fully legal. (If you don’t have a privacy policy yet, you can create yours here […]

Privacy Policy vs Terms and Conditions: What The Heck Is The Difference?

Privacy Policy vs. Terms and Conditions: What's the Difference?

When it comes to your website, do you know the difference between a privacy policy and terms of use? And what about a disclaimer? If you’re not exactly sure what the difference is… you’re not alone. It’s common for website owners to confuse these important website legal policies.  But fear not! In this post, we’ll […]

How to Scale An Online Business Selling What You Know

How To Scale An Online Business Selling What You Know

So, you’ve got things running in your online business, and you think you’re ready to up your game. This is the time you’re thinking about creating a scaled product for your knowledge brand. In this post, you’ll learn what objectives and milestones you should focus on during this phase. We call this the Scientist Phase, […]

How to Build an Online Business Selling What You Know

How to Build an Online Business Selling What You Know

Knowledge brand? You? Well, there’s a good chance that you are if the primary commodity in your online business is what’s in your head (read: expertise, know-how, knowledge, etc.). At the risk of sounding like a broken record (yeah, I say this a lot)… no, you cannot build your online business by following the exact […]

3 Essential Pillars of Online Business Planning

3 Essential Pillars of Online Business Planning

So you want to build an online business? I have one question for you… what’s your business plan? If your plan can fit on a napkin and goes something like “create my thing and sell it to people,” (or worse… you don’t have one at all!) well… we’ve got a problem.  Business planning isn’t quite […]

Privacy Policy 101: The Ultimate Guide You Need To Protect Your Website

Privacy Policy 101: The Ultimate Guide to Protect Your Website

If you’re building an online business and want to protect your website with no fuss and no muss, this ultimate privacy policy guide is for you! After reading this guide, you’ll know how to create a privacy policy for your website and understand what the heck it means.  As an added bonus, you won’t be […]

The 7 Phases of Building a Successful Online Business

Teal background with vector graphic showing people holding various puzzle pieces. The title reads, "The 7 Phases of Building a Successful Online Business"

Some gurus might have you believe that all you need to do to build an online business is follow a simple step-by-step checklist. And that following said checklist will lead to $10,000 months seemingly overnight. (No joke, this was an offer I saw recently.)  Sorry to break it to you (okay not THAT sorry)… I’m […]

Two Essential Factors of a Personalized Customer Experience

Personalizing the customer experience is essential right now in order to stand out from the competition. Yes, it may feel like an unscalable thing to incorporate into your customer experience strategy, but ignoring this important aspect of your customer’s overall experience with your brand could be hurting you in the long run… especially during a […]

How to Create Stellar Customer Experience AFTER Your Customer Buys

Much of the customer experience is focused on attracting prospective customers, generating leads, and converting them. But let me tell you that how you provide service after sales can be even more powerful to help you retain and create repeat customers. How do you make sure you keep your customers happy after they purchase? Your […]

How to Create A Customer Experience That Keeps Them Coming Back

When it comes to customer experience, a lot of businesses don’t think about their brand avatar. But it’s an important aspect of building a business, particularly a knowledge brand. Let’s be honest, you’ve probably heard about customer personas or customer avatars, but that’s about it. Probably. So, I’m here to tell you that just like […]

5 Core Elements You Need to Convert Your Target Audience

5 Core Elements You Need TO Convert Your Target Audience

You know it… I know it. Every single online marketer out there knows it. We. Want. Conversion. We want leads, and we want sales. I mean, our businesses NEED conversions to thrive. So why the eff is it so freaking hard to actually convert people into leads and buyers. Good question… *enter this post* Lately […]