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If you’ve spent much time around the online marketing world, you’ve probably heard people say that we need to measure everything. They say we should focus our marketing efforts on things we can measure and only spend money on advertising when we can measure the results and ensure a return on investment (ROI). Here’s the problem with this view: it’s…
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Why Your Online Business Shouldn’t Be Fixated On Measuring ROI
If you’ve spent much time around the online marketing world, you’ve probably heard people say that we need to measure everything. They say we should focus our marketing efforts on…
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If you’ve been following my blog for a while, you’ve probably noticed that I tend to debunk a lot the conventional wisdom in the online marketing space. What can I…
Read MoreIs Your Online Business Legal? A Simple Checklist
One of the biggest obstacles I hear from online entrepreneurs is they feel uncertain about dealing with their legal stuff. They tell me that they don’t even know what they…
Read MoreIs Passive Income A Myth? Moving Beyond The Passive Income Hype
Is there really such a thing as passive income? Lots of people in the online marketing space are selling programs to help you build a passive income business. They dangle…
Read MoreHow To Create Powerful Messaging For Your Online Business
If you think your lead magnet is the reason you’re struggling to attract your ideal audience for your online business, there’s a good chance you’re wrong. I know this sounds…
Read MoreHow To Deliver The Right Email To The Right Person At The Right Time
One of the reasons that digital marketing is so powerful is that it allows us to target our message to the right person at the right time. When it comes…
Read MoreThe One Secret You Need to Ignite Your Online Business
You’ve probably heard plenty of people say that they have the secret to building a highly successful online business, and they’ll share it with you for some ridiculous amount of…
Read MoreWhy Online Marketers Are Stuck In The 1950s
Online marketers today are using marketing concepts that the rest of the marketing world abandoned in the late 1950s. Now you might be scratching your head, wondering what the hell…
Read MoreThe One Trick to Writing A Great Email
If you’re obsessing over subject lines when writing an email, and you’re trying to use some ninja tactics to get people to open your email, you’re making the same mistake…
Read MoreSkipping Long-Form Content Is A Huge Mistake: Here’s Why
When it comes to content marketing, most online entrepreneurs think in terms of social media content. I see this as a huge problem in the online marketing space. If you’re…
Read MoreWhy Basic Marketing Principles Are Key To Your Success
When it comes to online marketing, the people who are struggling usually think that their problems are stemming from the strategy they’re using or how they launched their product. But…
Read More3 Reasons People Aren’t Joining Your Email List
Are you struggling to build your email list? Well, I’ve got some good news and some bad news. I’ll start with the bad: nobody wants to join your email list.…
Read MoreWhy You Should Stop Using Urgency To Sell Your Product
Limited time only! Limited spots! Cart closing soon! If you need urgency to sell your product, chances are that you’re doing it wrong. It’s a sign that your product isn’t…
Read MoreWhy The Online Marketing Model Is Broken
The online marketing industry is facing some major problems. Now, if you’ve been around this space for a while, you’re probably thinking, “Well, duh.” But sometimes it can be difficult…
Read More5 Must-Have Email Sequences For Online Entrepreneurs
When you started your online business, you probably heard people telling you to build your email list and email your people. And you were probably thinking, what does that mean?…
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