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You’ve probably seen a lot of entrepreneurs, small businesses, and big corporations feature case studies and testimonials on their websites. Did you know that many of these case studies and testimonials are actually breaking the law? Yeah, you read that right. In this post, we’re gonna talk about how you can use case studies and testimonials legally. FTC Guidelines On…
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How To Ethically Use Testimonials And Case Studies In Your Marketing
You’ve probably seen a lot of entrepreneurs, small businesses, and big corporations feature case studies and testimonials on their websites. Did you know that many of these case studies and…
Read MoreWhat It Actually Takes To Build A Successful Knowledge Business
This just in... If you’re a course creator, coach, service provider, or membership owner, you have a knowledge business. That simply means you’re building your business based on your knowledge…
Read MoreHow You As A Leader Can Make Your Business Great
Many entrepreneurs feel they always need to be fighting to find new leads, attract people, and convince their target customers to buy. If you don’t want to do this anymore,…
Read MoreHow Do You Legally Protect Your Membership Site?
How To Legally Protect Your Membership Site If you have a membership site or are creating one as a primary part of your business, you’ll need to set up some…
Read MoreWhy Quality Is Better Than Quantity For Your Email List
Have you ever been told that the strength of your online business is tied to the size of your email list? I’m here to tell you that there’s more to…
Read MoreWhat Are Core Values And Why You Need Them In Your Online Business
This might sound crazy... but having core values will make doing business easier, less stressful, and a lot more fun. Before you roll your eyes and click away, hear me…
Read MoreHow To Legally Protect Your Online Coaching Business
If you’re an expert in a particular field, you can start an online business that offers coaching services. In fact, coaching businesses are booming these days. If you’ve already started…
Read MoreYour Guide To Creating A Content Plan To Grow Your Online Business
When people find your business, how are they going to know if you’re the right choice for them? Your content. That’s why your content strategy is a vital part of…
Read MoreDream 100: What Every Online Entrepreneur And Marketer Needs To Know
The “Dream 100” is an important concept that can move any business, especially an online business, forward when you apply it correctly. But it's a concept that a lot of…
Read MoreLegal Stuff Service Providers Need To Know To Protect Their Business
Service providers offer expert assistance in the field they specialize in to individuals and organizations. They often play a critical role in the success of an online business. If you’re…
Read MoreHow To Create A Content Strategy To Grow Your Online Business
As an online entrepreneur in the knowledge brand space, your goal is to take people on a journey from strangers who don’t know you to raving fans who are excited…
Read MoreIs It Wrong To Focus On Negative Emotions In Marketing?
This post is based on a podcast discussion I had with my friend Zach Spuckler. We covered a lot of ground in that conversation. You can hear the full episode…
Read MoreSimple Steps To Legally Protect Your Online Course
If online courses are a part of or are the core of your business, or if you’re planning to explore course creation, this post is for you. When you’re creating…
Read MoreWhat Content Marketing Is And Why You Need It In Your Business
A successful online marketing strategy involves having effective content marketing. But you might be wondering, what is content marketing and how does it work? In this post, we’ll cover the…
Read MoreIs There Such A Thing As Ethical Copy?
(This post is based on a podcast interview I had with my friend, Tarzan Kay, who has also been thinking about the issue of ethical marketing. If you’d like to…
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