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When creating your marketing materials, which one do you focus on: the value that your audience will get or how many of them will convert and buy your products? Here’s a friendly reminder: Marketing is about focusing on the needs of the buyer. Many online marketers know this, yet many of them don’t practice the simple concept of putting their…
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You Over Me: How To Apply The Golden Rule In Online Marketing
When creating your marketing materials, which one do you focus on: the value that your audience will get or how many of them will convert and buy your products? Here’s…
Read MoreAre You Doing This One Thing To Increase Email Open Rates?
How do you make sure your subscribers keep getting your emails? Well, if you’re like most online entrepreneurs, you’re probably not doing the most important thing you need to do…
Read MoreWhy You Should Sell Your Product Before You Create It
This might not be a popular opinion, but creating your course, membership, or other digital product and then trying to sell it is sabotaging your online business. Wait, what? Aren’t…
Read MoreWhy Overnight Success In Online Business Is A Myth
A lot of people are fascinated by the “overnight success” stories they hear about in the online marketing space. They think, “Oh, I wanna be like that too.” So, they…
Read MoreHow To Impress Your Email Subscribers From Day 1
There’s a big possibility that the very first email you send to your new subscribers is sabotaging everything you’re trying to achieve with your email marketing. This may sound like…
Read MoreWhy You Need To Stop Learning And Start Doing
No! You don’t need to enroll in that new course or join a membership or sign up for yet another expensive online training. I’m not saying you should stop learning…
Read MoreHow To Convert A Cold Audience Without Using Gimmicks
Online marketers love to talk about converting cold audiences. You see their ads in your social media feed, highlighting their conversion rates and offering to teach you their tricks and…
Read MoreThe Anatomy Of A Successful Weekly Email
If you’re sending a newsletter to your email list every week, you’re sabotaging your online business. Sending a newsletter is probably what everybody tells you to do, but it’s not…
Read MoreWhy FOMO Is Problematic For Your Online Business
Fear of missing out (or FOMO) is one of the most common online marketing strategies. Many online entrepreneurs use FOMO to pressure their customers into purchasing their product even though…
Read MoreWhy You Should Treat Your Audience As People Not Numbers
“Buy from me or you’re out.” This mentality is everywhere in the online marketing space, particularly among entrepreneurs who are obsessed with getting an immediate return on investment. They treat…
Read MoreHow To Write Emails That People Actually Want To Read
I used to suck at email marketing. I hated writing emails, and my subscribers didn’t read them because they were boring. After going through an email copywriting program, I made…
Read More3 Keys To Building An Online Business The Right Way
There are a lot of opportunities to build a business in the online space. And once you start to do a little research, you begin hearing about people earning seven…
Read MoreWhat Marketing Really Is (And How It Can Help You Build A Thriving Business)
Many people in the online space call themselves “marketers.” In reality, though, they aren’t marketers… they’re online sellers. Most online entrepreneurs are focusing on selling, not on marketing. I’m a…
Read MoreHow To Write An Epic Email Welcome Sequence
When new subscribers join your email list, you need an email welcome sequence to help them understand who you are and how you can help them. But the reality is…
Read MoreWhy Giving More Than You Take Should Be Your Goal In Business
As an online business owner, I’ve discovered a great irony: the more I give, the more my business grows. I know it sounds crazy, but I’m totally serious. If I…
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