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A successful online marketing strategy involves having effective content marketing. But you might be wondering, what is content marketing and how does it work? In this post, we’ll cover the different types of content and how you can use them to help with the different phases of your customer’s journey. What Is Content Marketing? Content marketing refers to your long-form…
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What Content Marketing Is And Why You Need It In Your Business
A successful online marketing strategy involves having effective content marketing. But you might be wondering, what is content marketing and how does it work? In this post, we’ll cover the…
Read MoreIs There Such A Thing As Ethical Copy?
(This post is based on a podcast interview I had with my friend, Tarzan Kay, who has also been thinking about the issue of ethical marketing. If you’d like to…
Read MoreWhat Is Right To Publicity And How Does It Impact Your Business?
The right to publicity is the area of law that gives people the right to determine how certain attributes of them can be used commercially. That includes your name, image,…
Read More3 Smart Ways To Use Email Marketing As A Conversion Tool
Email marketing has primarily been thought of as a tool for converting leads to buyers. There’s a good reason for this—it works. Think about the number of times you’ve made…
Read MoreWhat Are Our Duties To Verify Information We Teach In Our Products?
We deal with lots of information in the online marketing space. Whether it’s in a podcast, a social media post, a blog post, or the course that we teach, we…
Read MoreWhat You Need To Know About Trade Secret Law To Protect Your Business
Trade secret law plays a crucial role when it comes to protecting your confidential information. But you might be wondering what trade secret law is, how it works, and why…
Read MoreHow To Use Email To Build Connections For Your Online Business
One of the most important things for online marketers to do is build connections. I realize this probably isn’t the standard advice you normally hear about how to build an…
Read MoreHow To Tell The Difference Between Objections And Legitimate Reasons
In the online marketing space, we’re taught to think of everything as an objection to be busted. When someone asks a question, your job isn’t to answer the question but…
Read MoreThe 3 Policies You Need To Legally Protect Your Website
As an online entrepreneur, your online presence is your business, so you need to know how to protect it from possible issues and make sure you’re following applicable laws. In…
Read MoreHow Email Marketing Fits Into Your Inbound Marketing Strategy
Email is an essential part of your inbound marketing journey and allows you to deliver a message directly to your audience. When done properly, email marketing can help your inbound marketing…
Read MorePromises And Case Studies: What Are The Ethical Limits?
In the online marketing space where we sell transformation rather than a physical product, we hear a lot of promises and case studies of amazing results. But what if only…
Read MoreCopyright Law For Online Business: What You Need To Protect Your Business
Copyright law is a concern of many online entrepreneurs. The reality is, if you’re creating great content, people are gonna copy it. This is a fact that you need to…
Read MoreCreate A High-Converting Opt-In Page In 3 Easy Steps
Your opt-in page is important. It helps people decide whether (or not) what you’re promising them is valuable enough for them to give you their email address. But, like most…
Read MoreWhat’s Your Responsibility For Your Students’ Results?
In the online marketing space where we’re selling people a product or service that’s based on transformation, on getting a result, what are our ethical obligations? I know this is…
Read MoreThe Best Way To Legally Protect Your Online Business
When you’re in business, you naturally form relationships and agreements with clients, service providers, independent contractors, and many others. But you also need to get in the practice of getting…
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