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Acquiring customers is one of the most critical parts of running a business. Without them, you don’t have a business. Since customers are the lifeblood of a business and acquiring them takes effort, it’s important to create ways to retain them for as long as possible. That’s where these two universal metrics come in: customer lifetime value and customer acquisition…
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What Customer Lifetime Value Is And Why It Matters For Your Online Business
Acquiring customers is one of the most critical parts of running a business. Without them, you don’t have a business. Since customers are the lifeblood of a business and acquiring…
Read MoreShould I Pay Attention To Or Ignore My Business Competition?
If you’re an entrepreneur, someone has probably told you, “Don’t pay attention to what your competitors are doing.” But I think this is bad advice. Now, I get why this…
Read MoreWhy Your Business Sometimes Needs To Be Boring—And That’s A Good Thing
In the online marketing space, we often hear people say that business should be “fun” all the time. But we need to talk about the distinction between enjoying what we…
Read MoreWhat A SWOT Analysis Is And How It Can Help Your Online Business
In your online business, it’s important to understand what you’re capable of achieving, as well as the challenges you’ll face. That's where a SWOT analysis comes in. In this post,…
Read MoreMy Review Of 2021 Trends In The Online Marketing Space
The past year was a challenging one for many people in the online marketing space. But before we move on, it’s important to look back on the big things that…
Read MoreWhy A Membership Is The Next Step To Serve My Audience
I made a big announcement at my live event at the end of 2021: I'm launching a membership! In this post, I’m going to share the journey that led me…
Read MoreWhy Understanding The Customer Journey Is Important In Building A Business
Maybe you’ve heard people talking about the customer journey, but you’re not sure how it plays out in your business. You’re not alone. It’s something that a lot of people…
Read MoreBegin With The End In Mind: 4 Mistakes To Avoid in Your Online Business
There’s an important principle that we’ve all probably heard about but don’t live by: begin with the end in mind. It comes from Stephen Covey’s book, The 7 Habits of…
Read MoreMake Progress In Your Business With A Different Kind Of Planning Routine
It’s the beginning of the year, and for most online entrepreneurs, that means planning how they want the rest of their year to go. But is all this planning really…
Read MoreWhy Being A Radical Giver Leads To Positive Changes In Your Business
One of my core values is radical giving. This isn’t about giving to get something back or giving as a tactic. It’s about giving to the point that the act…
Read More3 Reasons You Should Set Big, Hairy, Scary Goals In Your Online Business
My approach to setting business goals is a little unconventional. I believe you only need to set goals that are “big, hairy, and scary.” In other words, the kind that…
Read MoreOne Commonly Overlooked Strategy That Can Help You Grow Your Online Business
If you step back and listen to what’s being taught in the online marketing space, it’s usually about the sexy front-end marketing tactics, like funnels, messaging, selling, and getting people…
Read MoreCreating A Successful Integrated Marketing Communication Plan For Your Online Business
Have you been delivering a consistent message across all the marketing channels you use? If not, it’s about time to think about integrated marketing and why it matters for your…
Read MoreHow To Create An Effective Post-Sale Survey And Down-sell Sequence For Your Digital Product
If you thought you were done with your launch after your cart closed, well, not so fast. But don’t panic. This next part is about improving your process so that…
Read MoreWhy Your Business Needs to Solve a Real Problem
I know this might come as a shock… but your online business needs to solve a real problem for your audience. I’ve listened to a lot of people talk about…
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