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When you’re in the online marketing space, whether you’re selling one-on-one services, coaching, memberships, or courses, ultimately, you’re really in the services industry. Since you’re not selling physical products, it’s important to understand the 7 Ps of services marketing. We talked about the 4 Ps of marketing in another post. These 4 Ps apply to every kind of business: product,…
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What Are The 7 Ps Of Services Marketing And Why Do They Matter?
When you’re in the online marketing space, whether you’re selling one-on-one services, coaching, memberships, or courses, ultimately, you’re really in the services industry. Since you’re not selling physical products, it’s…
Read More6 Rules For Creating A Successful Email Promo Sequence
If you’ve already done the work of writing the other 4 email sequences you need in your online business (CATCH, nurture, welcome, and weekly), then it’s finally time to create…
Read MoreWhy Expertise Matters In Building Your Online Business
If you’ve been in the online marketing space for a while, chances are you’ve heard the gurus saying that you only need to be a step or two ahead of…
Read MoreHow The 4 Ps of Marketing Can Help You Grow Your Online Business
In the online marketing space, not enough people talk about the four Ps of marketing. Now, you might be wondering, what are these four Ps, and why are they important? …
Read MoreWhy You Should NOT Launch A Scaled Program Right Away
In the online marketing space, you’ve probably heard gurus encouraging you to create a scaled program like a course, membership, or group coaching program. They tell you to jump in…
Read MoreWhy Repeat Customers Are Critical To The Success Of Your Online Business
If I could give people one thing to think about at the beginning of their online building business journey, it’s this: create repeat customers. As someone building an online business…
Read MoreWhat Brand Voice Is And Why It Matters For Your Online Business
Many people in the online marketing space skip establishing a brand voice. But for people like us who produce a lot of content, it’s one of the most important things…
Read MoreSurvivor’s Bias: Why It’s A Problem And How To Avoid It
As people in the online marketing space, we need to recognize and understand that the information we’re seeing is coming at us through a particular lens – that of survivor’s…
Read More3 Main Types of Knowledge Businesses And How To Make Them Grow
If you’re thinking of building a knowledge brand, you need to understand the structure of the three main types of knowledge businesses. Basically, you can sell information, service, or expertise.…
Read MoreHow Is Digital Marketing Different Than Traditional Marketing?
Nowadays, traditional professional marketers are integrating traditional and digital communication channels. They’re able to build this bridge because they know that marketing is marketing, no matter what medium or channel…
Read MoreWhy Personal Experience Isn’t The Best Basis For Teaching Others
If you’ve spent time in the online marketing world, you’ve probably heard a lot of people say that they’re teaching or coaching about things that worked for them. But is…
Read More3 Major Challenges To Selling Information That You Need to Know About
Despite what you may have heard, building an online business isn’t easy. The truth is when you build a knowledge brand or knowledge business, you will face certain struggles. But…
Read More5 Things You Should Stop Doing As An Entrepreneur
When I talk to online entrepreneurs, one of the things I find is that they are often overwhelmed. Sometimes it's because of technology, but for the most part, what I…
Read MoreThe Problem With “Step-by-Step” Frameworks In Online Marketing
In the online marketing world, a lot of people are offering step-by-step guides and plug-and-play blueprints. While this might sound attractive, it can actually hurt your business in the long…
Read MoreHow Much Should I Charge? 6 Steps To Pricing Products In Your Online Business
There are two very popular notions about pricing in the online marketing space. One, “Charge what you’re worth.” Two, “Charge what you want to make.” Those folks who dispense these…
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