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You’ve come up with a dynamite idea for an online course, one that you are sure will be a hit. But one thing is stumping you… naming your online course! It seems so simple. How hard is it to pick a freaking course name?!? Naming your online course is actually way harder than it seems. From a marketing perspective, you…
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Creating A Successful Integrated Marketing Communication Plan For Your Online Business
Have you been delivering a consistent message across all the marketing channels you use? If not, it’s about time to think about integrated marketing and why it matters for your…
Read MoreHow To Create An Effective Post-Sale Survey And Down-sell Sequence For Your Digital Product
If you thought you were done with your launch after your cart closed, well, not so fast. But don’t panic. This next part is about improving your process so that…
Read MoreWhy Your Business Needs to Solve a Real Problem
I know this might come as a shock… but your online business needs to solve a real problem for your audience. I’ve listened to a lot of people talk about…
Read MoreHow Barriers to Entry Help Your Online Business And How To Create Them
"Barriers to entry" sounds like a complicated term, but it simply refers to the various challenges that newcomers experience when they’re trying to enter a new market. If you’re building…
Read MoreHow To Create A Wildly Successful Sales Email Sequence For Your Online Business
You’ve done the pre-work of building connections with your audience and preparing them for your offer. Now it’s time to craft the actual sales emails for your launch sequence. If…
Read MoreWhy You Need to Create More Content For Your Online Business
I regularly hear people complain about creating content. They talk about how hard it is to consistently create content. Well, reality check — building a business isn’t easy. Unfortunately, in…
Read MoreWhy Holistic Marketing Is The Most Effective Strategy For Your Online Business
We talk a lot about professional marketing principles around here. That’s why I’m sharing a bedrock marketing principle that I think needs to be brought into the online marketing world:…
Read MoreHow To Write A Compelling Invite And Show Up Sequence For Your Online Business
In the online marketing world, launches are still the most popular way to sell your signature course or program. Most of the time, these launches are centered around an event,…
Read More3 Marketing Skills You Need To Master To Build A Successful Online Business
To build a thriving online business, you need multiple kinds of expertise. Not only do you need to be an expert in your field, but you also need other non-subject…
Read MoreWhat Are The 7 Ps Of Services Marketing And Why Do They Matter?
When you’re in the online marketing space, whether you’re selling one-on-one services, coaching, memberships, or courses, ultimately, you’re really in the services industry. Since you’re not selling physical products, it’s…
Read More6 Rules For Creating A Successful Email Promo Sequence
If you’ve already done the work of writing the other 4 email sequences you need in your online business (CATCH, nurture, welcome, and weekly), then it’s finally time to create…
Read MoreWhy Expertise Matters In Building Your Online Business
If you’ve been in the online marketing space for a while, chances are you’ve heard the gurus saying that you only need to be a step or two ahead of…
Read MoreHow The 4 Ps of Marketing Can Help You Grow Your Online Business
In the online marketing space, not enough people talk about the four Ps of marketing. Now, you might be wondering, what are these four Ps, and why are they important? …
Read MoreWhy You Should NOT Launch A Scaled Program Right Away
In the online marketing space, you’ve probably heard gurus encouraging you to create a scaled program like a course, membership, or group coaching program. They tell you to jump in…
Read MoreWhy Repeat Customers Are Critical To The Success Of Your Online Business
If I could give people one thing to think about at the beginning of their online building business journey, it’s this: create repeat customers. As someone building an online business…
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