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You’ve come up with a dynamite idea for an online course, one that you are sure will be a hit. But one thing is stumping you… naming your online course! It seems so simple. How hard is it to pick a freaking course name?!? Naming your online course is actually way harder than it seems. From a marketing perspective, you…
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What Brand Voice Is And Why It Matters For Your Online Business
Many people in the online marketing space skip establishing a brand voice. But for people like us who produce a lot of content, it’s one of the most important things…
Read MoreSurvivor’s Bias: Why It’s A Problem And How To Avoid It
As people in the online marketing space, we need to recognize and understand that the information we’re seeing is coming at us through a particular lens – that of survivor’s…
Read More3 Main Types of Knowledge Businesses And How To Make Them Grow
If you’re thinking of building a knowledge brand, you need to understand the structure of the three main types of knowledge businesses. Basically, you can sell information, service, or expertise.…
Read MoreHow Is Digital Marketing Different Than Traditional Marketing?
Nowadays, traditional professional marketers are integrating traditional and digital communication channels. They’re able to build this bridge because they know that marketing is marketing, no matter what medium or channel…
Read MoreWhy Personal Experience Isn’t The Best Basis For Teaching Others
If you’ve spent time in the online marketing world, you’ve probably heard a lot of people say that they’re teaching or coaching about things that worked for them. But is…
Read More3 Major Challenges To Selling Information That You Need to Know About
Despite what you may have heard, building an online business isn’t easy. The truth is when you build a knowledge brand or knowledge business, you will face certain struggles. But…
Read More5 Things You Should Stop Doing As An Entrepreneur
When I talk to online entrepreneurs, one of the things I find is that they are often overwhelmed. Sometimes it's because of technology, but for the most part, what I…
Read MoreThe Problem With “Step-by-Step” Frameworks In Online Marketing
In the online marketing world, a lot of people are offering step-by-step guides and plug-and-play blueprints. While this might sound attractive, it can actually hurt your business in the long…
Read MoreHow Much Should I Charge? 6 Steps To Pricing Products In Your Online Business
There are two very popular notions about pricing in the online marketing space. One, “Charge what you’re worth.” Two, “Charge what you want to make.” Those folks who dispense these…
Read MoreWhy You Need Ditch Fake Authenticity And Show Up As Yourself In Your Business
Way too many entrepreneurs are wearing masks in their business. They’re putting on a front for their business. They’re not being themselves even though they use words like “authenticity.” I’m…
Read MoreWhy “Sell ‘Em What They Want, Give ‘Em What They Need” Is Lousy Advice
“Sell ‘em what they want, give ‘em what they need” is a popular concept in the online marketing world. In this framework, marketing gurus teach that since you can’t sell…
Read MoreWhy It’s Becoming More Difficult To Place A Value On Information
How much is information worth? When you’re thinking about building a brand based on your knowledge and expertise, you need to understand the economics of information. So, let’s dig in…
Read MoreAll You Need For Your Business to Succeed Is 1000 True Fans
This title might sound unrealistic, but it’s true. If you’re an online entrepreneur, one of the most important things you need in your business is a loyal fan base. These…
Read MoreHow To Ethically Use Testimonials And Case Studies In Your Marketing
You’ve probably seen a lot of entrepreneurs, small businesses, and big corporations feature case studies and testimonials on their websites. Did you know that many of these case studies and…
Read MoreWhat It Actually Takes To Build A Successful Knowledge Business
This just in... If you’re a course creator, coach, service provider, or membership owner, you have a knowledge business. That simply means you’re building your business based on your knowledge…
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