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You’ve come up with a dynamite idea for an online course, one that you are sure will be a hit. But one thing is stumping you… naming your online course! It seems so simple. How hard is it to pick a freaking course name?!? Naming your online course is actually way harder than it seems. From a marketing perspective, you…
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What Are Our Duties To Verify Information We Teach In Our Products?
We deal with lots of information in the online marketing space. Whether it’s in a podcast, a social media post, a blog post, or the course that we teach, we…
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Trade secret law plays a crucial role when it comes to protecting your confidential information. But you might be wondering what trade secret law is, how it works, and why…
Read MoreHow To Use Email To Build Connections For Your Online Business
One of the most important things for online marketers to do is build connections. I realize this probably isn’t the standard advice you normally hear about how to build an…
Read MoreHow To Tell The Difference Between Objections And Legitimate Reasons
In the online marketing space, we’re taught to think of everything as an objection to be busted. When someone asks a question, your job isn’t to answer the question but…
Read MoreThe 3 Policies You Need To Legally Protect Your Website
As an online entrepreneur, your online presence is your business, so you need to know how to protect it from possible issues and make sure you’re following applicable laws. In…
Read MoreHow Email Marketing Fits Into Your Inbound Marketing Strategy
Email is an essential part of your inbound marketing journey and allows you to deliver a message directly to your audience. When done properly, email marketing can help your inbound marketing…
Read MorePromises And Case Studies: What Are The Ethical Limits?
In the online marketing space where we sell transformation rather than a physical product, we hear a lot of promises and case studies of amazing results. But what if only…
Read MoreCopyright Law For Online Business: What You Need To Protect Your Business
Copyright law is a concern of many online entrepreneurs. The reality is, if you’re creating great content, people are gonna copy it. This is a fact that you need to…
Read MoreCreate A High-Converting Opt-In Page In 3 Easy Steps
Your opt-in page is important. It helps people decide whether (or not) what you’re promising them is valuable enough for them to give you their email address. But, like most…
Read MoreWhat’s Your Responsibility For Your Students’ Results?
In the online marketing space where we’re selling people a product or service that’s based on transformation, on getting a result, what are our ethical obligations? I know this is…
Read MoreThe Best Way To Legally Protect Your Online Business
When you’re in business, you naturally form relationships and agreements with clients, service providers, independent contractors, and many others. But you also need to get in the practice of getting…
Read MoreWhat You Need To Know About Creating A Killer Lead Magnet
A stellar lead magnet is your not-so-secret weapon to building your email list. It convinces your audience to raise their hand and give you their email addresses. But many online…
Read MoreWhat Is Your Obligation To Share Details About Your Products And Services?
As online marketers, we share details about our products and services to convince people that they need them or that we can help them solve their problems. But how detailed…
Read MoreAre You Overlooking This Important Step To Naming Your Business Or Product?
Naming your business and signature product is a crucial first step you need to take when building your online business. But before you jump in and decide on a name,…
Read MoreList Building Basics: How To Build An Engaged Email List
Getting a new subscriber on your email list is a big moment. That’s because their relationship with your brand has changed. This is the time when a prospect becomes a…
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