Never fear… in this post, we’ll help you figure it all out.
But, err, you probably shouldn’t do that.
That means including a link that includes the word “Privacy” and is easy to see against the background of your site.
Once you’ve taken care of getting a link into your standard footer navigation, it’s time to get links in pages that DON’T have that footer navigation.
If you’re following digital marketing best practices, your site is going to have various landing pages that don’t include your standard navigation because you are minimizing the number of potential clickable links on those pages.
Your standalone opt-in pages, for example, generally shouldn’t have your standard navigation menus because you want people to have a single choice… opt-in or not!
So, you need to make sure to add links to pages that do not have the standard footer navigation bar.
You can often do this by creating a simpler footer navigation bar for these pages. A navigation bar that only includes links to your three legal policies. Here’s an example from our site:
We go with the belt and suspenders approach and include a link on the opt-in form and in the simple footer.
Now go take action!