BADA$$ Online Marketing University™ may be free… but you’d never know it. These courses were put together with the same care as courses that would regularly cost you thousands.
“BOMU courses are actually better than most paid courses I’ve taken. You might expect a half-baked course or one with 20 minutes of useable information and 60 minutes of fluff and sales but Bobby’s courses all have valuable and actionable information for the WHOLE time.
The courses are top notch and are packed with so much really good information that applies to the online space. I have a Bachelors degree in Business and Information Technology with a minor in Marketing and what Bobby teaches is real marketing and real business.”
Founder of Mathis Nonprofit Services, LLC
BOMU started with a simple conversation between Bobby Klinck and his integrator… how the hell would we ever train a new employee who didn’t have experience in the online marketing space?!?! Necessity, as they say, is the mother of invention… because we couldn’t find a program, we decided to create one.
Things got really crazy when Bobby asked as single question:
“What if we made it available to anyone and everyone for free?”
That question turned the idea for an internal training program into a mission for our company… to create a training program that would make online entrepreneurship accessible to people who don’t have the privilege to buy ALL the thousand-plus-dollar courses out there.
Team Klinck has been working intently ever since. We’ve invested in web development to create the platform… Bobby has invested hundreds of hours in creating the courses… and the team has spent months making this vision a reality.
Considering that investment… you’re probably wondering: What’s the catch?
Maybe you’re expecting the courses to be crap. Or expecting that you’re going to have to go through a series of 157 upsells after you sign up. I mean, we are online marketers after all… and isn’t that what is supposed to happen?
My simple answer is no. That’s not what’s supposed to happen.
Marketers are supposed to serve their audience plain and simple. And on Team Klinck one of our core values is to be a radical giver. BOMU is simply an example of us living out those values.
We’ve put the same care into creating these courses as we would a paid course (and even moved our signature email course into the program), and they are all 100% free.
No catch. No upsell. No tricks.
We love being meta, which includes telling our people why we are marketing the way we are. And we also believe in being 100% transparent.
BOMU is part of our company mission, but we also expect it will serve our business over the long term.
Our hope is that we will be able to cover the costs associated with BOMU through affiliate links inside the program. We recommend various software and resources that we love (and use), and where possible have signed up as affiliates for those products. The goal is to get to the point that people purchasing those products through our links will cover our costs.
So when you purchase something through our affiliate link, you’re not only getting a quality product that we’ve vetted, you’re also keeping BOMU™ free… forever.
We also hope that BOMU will make us YOUR trusted source for marketing help. When we announced it at our virtual event in December 2020, one person commented: “This is going to make you THE guru in the marketing space.” That may have been a bit of an overstatement, but it’s an important insight.
Providing value for free without expectation builds goodwill.
We know enough about marketing to know that building that kind of goodwill pays off in the end.
Maybe one day in the future you’ll decide to join our coaching program or hire us for a VIP day… or maybe you’ll refer someone else to us because we served you so well.
We aren’t exactly sure how it’ll happen… but we know it will. Because this is how marketing is supposed to work.
Discover how to manage the money stuff in your business, including setting it all up and dealing with the tax stuff.
Discover how to validate your product idea by running a beta launch where you sell it before you create it.
Discover how to structure an effective website for a business that’s built around your knowledge or services.
Discover how to write compelling conversion copy that isn’t sleazy and that will still motivate people to buy.
We believe in making entrepreneurship accessible in every sense of the word. As important as our instructors think they are, we get that busy entrepreneurs often want to listen to lessons on the go.
Because let’s be real… who has time to sit in front of a computer for hours on end for anything OTHER than actually building your business.
That’s why each of the BOMU™ courses is available for download and listening on your favorite podcast app!
Bobby is a Harvard Law Grad turned online entrepreneur — but he’s NOT your typical lawyer. He doesn’t do suits, he hates legalese more than you do, and has a tendency to make lame pop-culture references and dad jokes.
He’s built a thriving online business by doing things a bit differently than other people… After trying the “secret” strategies all the “expert” online entrepreneurs were telling him to do, Bobby threw out the “online marketing” rulebook and started marketing his way… by giving, connecting with his audience, and building his brand.
Throwing out the rulebook helped Bobby skyrocket his business success. Nowadays, besides helping people with the “legal stuff,” Bobby helps other entrepreneurs build their own thriving businesses using fundamental marketing concepts.
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