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Category: Email Marketing

  • How To Create An Effective Post-Sale Survey And Down-sell Sequence For Your Digital Product

    22 Dec, 2021 By Bobby Klinck

    If you thought you were done with your launch after your cart closed, well, not so fast. But don’t panic. This next part is about improving your process so that your next promotion can be even better. In order to improve, you need to get…

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  • How To Create A Wildly Successful Sales Email Sequence For Your Online Business

    15 Dec, 2021 By Bobby Klinck

    You’ve done the pre-work of building connections with your audience and preparing them for your offer. Now it’s time to craft the actual sales emails for your launch sequence. If you’re using a traditional launch event, this will be the sequence that follows your invite…

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  • How To Write A Compelling Invite And Show Up Sequence For Your Online Business

    08 Dec, 2021 By Bobby Klinck

    In the online marketing world, launches are still the most popular way to sell your signature course or program.  Most of the time, these launches are centered around an event, like a webinar, a challenge, or a video series. The purpose of this event is…

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  • 6 Rules For Creating A Successful Email Promo Sequence

    01 Dec, 2021 By Bobby Klinck

    If you’ve already done the work of writing the other 4 email sequences you need in your online business (CATCH, nurture, welcome, and weekly), then it’s finally time to create your promo sequence. The promo sequence is the one where you leverage all the connections…

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  • Why Quality Is Better Than Quantity For Your Email List

    11 Oct, 2021 By Bobby Klinck

    Have you ever been told that the strength of your online business is tied to the size of your email list? I’m here to tell you that there’s more to the story. Your email list is more than just a bunch of names and email…

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  • 3 Smart Ways To Use Email Marketing As A Conversion Tool

    13 Sep, 2021 By Bobby Klinck

    Email marketing has primarily been thought of as a tool for converting leads to buyers. There’s a good reason for this—it works. Think about the number of times you’ve made a purchase from a company because they sent an email. It makes sense that email…

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  • How To Use Email To Build Connections For Your Online Business

    06 Sep, 2021 By Bobby Klinck

    One of the most important things for online marketers to do is build connections.  I realize this probably isn’t the standard advice you normally hear about how to build an online business, but it’s true.  You might be thinking you don't have time for building…

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  • How Email Marketing Fits Into Your Inbound Marketing Strategy

    30 Aug, 2021 By Bobby Klinck

    Email is an essential part of your inbound marketing journey and allows you to deliver a message directly to your audience. When done properly, email marketing can help your inbound marketing strategy succeed. The benefit of email is that it lets you connect directly with your…

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  • List Building Basics: How To Build An Engaged Email List

    09 Aug, 2021 By Bobby Klinck

    Getting a new subscriber on your email list is a big moment. That’s because their relationship with your brand has changed. This is the time when a prospect becomes a lead.  When people visit your website and follow you on social media, it’s safe to…

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  • How To Deliver The Right Email To The Right Person At The Right Time

    14 Jul, 2021 By Bobby Klinck

    One of the reasons that digital marketing is so powerful is that it allows us to target our message to the right person at the right time. When it comes to email marketing, if you’re still blasting all your messages to everyone in your audience,…

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  • The One Trick to Writing A Great Email

    07 Jul, 2021 By Bobby Klinck

    If you’re obsessing over subject lines when writing an email, and you’re trying to use some ninja tactics to get people to open your email, you’re making the same mistake that a lot of online entrepreneurs are. How about just focusing on writing freakin’ good…

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  • 3 Reasons People Aren’t Joining Your Email List (And What You Can Do About It)

    30 Jun, 2021 By Bobby Klinck

    Are you struggling to build your email list? Well, I’ve got some good news and some bad news. I’ll start with the bad: nobody wants to join your email list. Ouch! Even though that sounds kinda harsh, the good news is that it’s not personal.…

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  • 5 Must-Have Email Sequences For Online Entrepreneurs

    23 Jun, 2021 By Bobby Klinck

    When you started your online business, you probably heard people telling you to build your email list and email your people. And you were probably thinking, what does that mean? I feel you. I struggled with list building for a while, but I eventually developed…

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  • 3 Things You Need To Start Building Your Email List

    16 Jun, 2021 By Bobby Klinck

    Email is one of the best tools you can use for certain aspects of your online business. For one, it’s a powerful tool for taking someone from a relatively cold lead to a buyer. That means if you haven’t started building your email list for…

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  • Are You Doing This One Thing To Increase Email Open Rates?

    09 Jun, 2021 By Bobby Klinck

    How do you make sure your subscribers keep getting your emails? Well, if you’re like most online entrepreneurs, you’re probably not doing the most important thing you need to do to increase your email open rates. Nope. It’s not what you think. It’s not subject…

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