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Category: Marketing Fundamentals

  • What Customer Lifetime Value Is And Why It Matters For Your Online Business

    21 Jan, 2022 By Bobby Klinck

    Acquiring customers is one of the most critical parts of running a business. Without them, you don’t have a business.  Since customers are the lifeblood of a business and acquiring them takes effort, it’s important to create ways to retain them for as long as…

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  • What A SWOT Analysis Is And How It Can Help Your Online Business

    14 Jan, 2022 By Bobby Klinck

    In your online business, it’s important to understand what you’re capable of achieving, as well as the challenges you’ll face. That's where a SWOT analysis comes in. In this post, we'll cover what a SWOT analysis is and how it can help your online business.…

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  • Why Understanding The Customer Journey Is Important In Building A Business

    07 Jan, 2022 By Bobby Klinck

    Maybe you’ve heard people talking about the customer journey, but you’re not sure how it plays out in your business. You’re not alone. It’s something that a lot of people miss. In this post, we’ll look at what is the customer journey and why is…

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  • Creating A Successful Integrated Marketing Communication Plan For Your Online Business

    24 Dec, 2021 By Bobby Klinck

    Have you been delivering a consistent message across all the marketing channels you use? If not, it’s about time to think about integrated marketing and why it matters for your online business. What Is Integrated Marketing Communication? You might be wondering, “What is integrated marketing…

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  • How Barriers to Entry Help Your Online Business And How To Create Them

    17 Dec, 2021 By Bobby Klinck

    "Barriers to entry" sounds like a complicated term, but it simply refers to the various challenges that newcomers experience when they’re trying to enter a new market. If you’re building an online business, this is an important economic concept that you need to understand, so…

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  • Why Holistic Marketing Is The Most Effective Strategy For Your Online Business

    10 Dec, 2021 By Bobby Klinck

    We talk a lot about professional marketing principles around here. That’s why I’m sharing a bedrock marketing principle that I think needs to be brought into the online marketing world: holistic marketing. It's taken professional marketers a while to arrive at holistic marketing. For example,…

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  • What Are The 7 Ps Of Services Marketing And Why Do They Matter?

    03 Dec, 2021 By Bobby Klinck

    When you’re in the online marketing space, whether you’re selling one-on-one services, coaching, memberships, or courses, ultimately, you’re really in the services industry. Since you’re not selling physical products, it’s important to understand the 7 Ps of services marketing. We talked about the 4 Ps…

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  • How The 4 Ps of Marketing Can Help You Grow Your Online Business

    26 Nov, 2021 By Bobby Klinck

    In the online marketing space, not enough people talk about the four Ps of marketing. Now, you might be wondering, what are these four Ps, and why are they important?  The 4 Ps of marketing are product, price, promotion, and place. These four aspects are…

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  • What Brand Voice Is And Why It Matters For Your Online Business

    19 Nov, 2021 By Bobby Klinck

    Many people in the online marketing space skip establishing a brand voice. But for people like us who produce a lot of content, it’s one of the most important things you should do in your business. Now, you might be wondering, “What is brand voice…

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  • How Is Digital Marketing Different Than Traditional Marketing?

    12 Nov, 2021 By Bobby Klinck

    Nowadays, traditional professional marketers are integrating traditional and digital communication channels. They’re able to build this bridge because they know that marketing is marketing, no matter what medium or channel is used. Online marketers should take a cue from traditional marketers who are going out…

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