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Some gurus might have you believe that all you need to do to build an online business is follow a simple step-by-step checklist. And that following said checklist will lead to $10,000 months seemingly overnight. (No joke, this was an offer I saw recently.) Sorry…
Read MorePersonalizing the customer experience is essential right now in order to stand out from the competition. Yes, it may feel like an unscalable thing to incorporate into your customer experience strategy, but ignoring this important aspect of your customer’s overall experience with your brand could…
Read MoreMuch of the customer experience is focused on attracting prospective customers, generating leads, and converting them. But let me tell you that how you provide service after sales can be even more powerful to help you retain and create repeat customers. How do you make…
Read MoreWhen it comes to customer experience, a lot of businesses don’t think about their brand avatar. But it’s an important aspect of building a business, particularly a knowledge brand. Let's be honest, you've probably heard about customer personas or customer avatars, but that's about it.…
Read MoreYou know it... I know it. Every single online marketer out there knows it. We. Want. Conversion. We want leads, and we want sales. I mean, our businesses NEED conversions to thrive. So why the eff is it so freaking hard to actually convert people…
Read MoreBefore you can build a successful online business, you must create a strategic and consistent flow of traffic to your website, content, and offers. Yep, I said it. You gotta do the work. And while the work might seem a tad overwhelming to think about…
Read MoreIf you’re an entrepreneur, someone has probably told you, “Don’t pay attention to what your competitors are doing.” But I think this is bad advice. Now, I get why this is a popular notion. The comparison game traps a lot of entrepreneurs. But I want…
Read MoreThe past year was a challenging one for many people in the online marketing space. But before we move on, it’s important to look back on the big things that happened in the industry so that we can develop an informed plan for what we’re…
Read MoreThere’s an important principle that we’ve all probably heard about but don’t live by: begin with the end in mind. It comes from Stephen Covey’s book, The 7 Habits of Highly Effective People. But here’s the rub… as often as we’ve heard that rule, the…
Read MoreOne of my core values is radical giving. This isn’t about giving to get something back or giving as a tactic. It’s about giving to the point that the act of giving brings you joy. Radical giving is a concept that people need to be…
Read MoreMy approach to setting business goals is a little unconventional. I believe you only need to set goals that are “big, hairy, and scary.” In other words, the kind that will scare the bejesus out of you. Most people go about goal-setting by having three…
Read MoreIf you step back and listen to what’s being taught in the online marketing space, it’s usually about the sexy front-end marketing tactics, like funnels, messaging, selling, and getting people to buy. But not a lot of people are talking about what happens after people…
Read MoreI regularly hear people complain about creating content. They talk about how hard it is to consistently create content. Well, reality check — building a business isn’t easy. Unfortunately, in the online marketing space, there’s a prevalent notion that building a business should be easy.…
Read MoreTo build a thriving online business, you need multiple kinds of expertise. Not only do you need to be an expert in your field, but you also need other non-subject matter proficiency. Yes, you have to be an expert in your field, but being the…
Read MoreIf you’ve been in the online marketing space for a while, chances are you’ve heard the gurus saying that you only need to be a step or two ahead of your audience. Some say you only need a 10% edge. Essentially, they’re telling you that…
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