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Category: Online Marketing

  • The 7 Phases of Building a Successful Online Business

    22 Feb, 2022 By Bobby Klinck

    Some gurus might have you believe that all you need to do to build an online business is follow a simple step-by-step checklist. And that following said checklist will lead to $10,000 months seemingly overnight. (No joke, this was an offer I saw recently.)  Sorry…

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  • Two Essential Factors of a Personalized Customer Experience

    15 Feb, 2022 By Bobby Klinck

    Personalizing the customer experience is essential right now in order to stand out from the competition. Yes, it may feel like an unscalable thing to incorporate into your customer experience strategy, but ignoring this important aspect of your customer’s overall experience with your brand could…

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  • How to Create Stellar Customer Experience AFTER Your Customer Buys

    15 Feb, 2022 By Bobby Klinck

    Much of the customer experience is focused on attracting prospective customers, generating leads, and converting them. But let me tell you that how you provide service after sales can be even more powerful to help you retain and create repeat customers. How do you make…

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  • How to Create A Customer Experience That Keeps Them Coming Back

    15 Feb, 2022 By Bobby Klinck

    When it comes to customer experience, a lot of businesses don’t think about their brand avatar. But it’s an important aspect of building a business, particularly a knowledge brand. Let's be honest, you've probably heard about customer personas or customer avatars, but that's about it.…

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  • 5 Core Elements You Need to Convert Your Target Audience

    08 Feb, 2022 By Bobby Klinck

    You know it... I know it. Every single online marketer out there knows it. We. Want. Conversion. We want leads, and we want sales. I mean, our businesses NEED conversions to thrive. So why the eff is it so freaking hard to actually convert people…

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  • 5 Traffic Generators that Attract Leads to Your Online Business

    01 Feb, 2022 By Bobby Klinck

    Before you can build a successful online business, you must create a strategic and consistent flow of traffic to your website, content, and offers. Yep, I said it. You gotta do the work. And while the work might seem a tad overwhelming to think about…

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  • Should I Pay Attention To Or Ignore My Business Competition?

    19 Jan, 2022 By Bobby Klinck

    If you’re an entrepreneur, someone has probably told you, “Don’t pay attention to what your competitors are doing.” But I think this is bad advice. Now, I get why this is a popular notion. The comparison game traps a lot of entrepreneurs. But I want…

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  • My Review Of 2021 Trends In The Online Marketing Space

    12 Jan, 2022 By Bobby Klinck

    The past year was a challenging one for many people in the online marketing space. But before we move on, it’s important to look back on the big things that happened in the industry so that we can develop an informed plan for what we’re…

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  • Begin With The End In Mind: 4 Mistakes To Avoid in Your Online Business

    05 Jan, 2022 By Bobby Klinck

    There’s an important principle that we’ve all probably heard about but don’t live by: begin with the end in mind. It comes from Stephen Covey’s book, The 7 Habits of Highly Effective People. But here’s the rub… as often as we’ve heard that rule, the…

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  • Why Being A Radical Giver Leads To Positive Changes In Your Business

    31 Dec, 2021 By Bobby Klinck

    One of my core values is radical giving. This isn’t about giving to get something back or giving as a tactic. It’s about giving to the point that the act of giving brings you joy. Radical giving is a concept that people need to be…

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  • 3 Reasons You Should Set Big, Hairy, Scary Goals In Your Online Business

    29 Dec, 2021 By Bobby Klinck

    My approach to setting business goals is a little unconventional. I believe you only need to set goals that are “big, hairy, and scary.” In other words, the kind that will scare the bejesus out of you. Most people go about goal-setting by having three…

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  • One Commonly Overlooked Strategy That Can Help You Grow Your Online Business

    27 Dec, 2021 By Bobby Klinck

    If you step back and listen to what’s being taught in the online marketing space, it’s usually about the sexy front-end marketing tactics, like funnels, messaging, selling, and getting people to buy. But not a lot of people are talking about what happens after people…

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  • Why You Need to Create More Content For Your Online Business

    13 Dec, 2021 By Bobby Klinck

    I regularly hear people complain about creating content. They talk about how hard it is to consistently create content. Well, reality check — building a business isn’t easy. Unfortunately, in the online marketing space, there’s a prevalent notion that building a business should be easy.…

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  • 3 Marketing Skills You Need To Master To Build A Successful Online Business

    06 Dec, 2021 By Bobby Klinck

    To build a thriving online business, you need multiple kinds of expertise.  Not only do you need to be an expert in your field, but you also need other non-subject matter proficiency. Yes, you have to be an expert in your field, but being the…

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  • Why Expertise Matters In Building Your Online Business

    29 Nov, 2021 By Bobby Klinck

    If you’ve been in the online marketing space for a while, chances are you’ve heard the gurus saying that you only need to be a step or two ahead of your audience. Some say you only need a 10% edge. Essentially, they’re telling you that…

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