Category: Online Marketing

  • Should I Pay Attention To Or Ignore My Business Competition?

    19 Jan, 2022 By Bobby Klinck

    If you’re an entrepreneur, someone has probably told you, “Don’t pay attention to what your competitors are doing.” But I think this is bad advice. Now, I get why this is a popular notion. The comparison game traps a lot of entrepreneurs. But I want…

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  • My Review Of 2021 Trends In The Online Marketing Space

    12 Jan, 2022 By Bobby Klinck

    The past year was a challenging one for many people in the online marketing space. But before we move on, it’s important to look back on the big things that happened in the industry so that we can develop an informed plan for what we’re…

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  • Begin With The End In Mind: 4 Mistakes To Avoid in Your Online Business

    05 Jan, 2022 By Bobby Klinck

    There’s an important principle that we’ve all probably heard about but don’t live by: begin with the end in mind. It comes from Stephen Covey’s book, The 7 Habits of Highly Effective People. But here’s the rub… as often as we’ve heard that rule, the…

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  • Why Being A Radical Giver Leads To Positive Changes In Your Business

    31 Dec, 2021 By Bobby Klinck

    One of my core values is radical giving. This isn’t about giving to get something back or giving as a tactic. It’s about giving to the point that the act of giving brings you joy. Radical giving is a concept that people need to be…

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  • 3 Reasons You Should Set Big, Hairy, Scary Goals In Your Online Business

    29 Dec, 2021 By Bobby Klinck

    My approach to setting business goals is a little unconventional. I believe you only need to set goals that are “big, hairy, and scary.” In other words, the kind that will scare the bejesus out of you. Most people go about goal-setting by having three…

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  • One Commonly Overlooked Strategy That Can Help You Grow Your Online Business

    27 Dec, 2021 By Bobby Klinck

    If you step back and listen to what’s being taught in the online marketing space, it’s usually about the sexy front-end marketing tactics, like funnels, messaging, selling, and getting people to buy. But not a lot of people are talking about what happens after people…

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  • Why You Need to Create More Content For Your Online Business

    13 Dec, 2021 By Bobby Klinck

    I regularly hear people complain about creating content. They talk about how hard it is to consistently create content. Well, reality check — building a business isn’t easy. Unfortunately, in the online marketing space, there’s a prevalent notion that building a business should be easy.…

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  • 3 Marketing Skills You Need To Master To Build A Successful Online Business

    06 Dec, 2021 By Bobby Klinck

    To build a thriving online business, you need multiple kinds of expertise.  Not only do you need to be an expert in your field, but you also need other non-subject matter proficiency. Yes, you have to be an expert in your field, but being the…

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  • Why Expertise Matters In Building Your Online Business

    29 Nov, 2021 By Bobby Klinck

    If you’ve been in the online marketing space for a while, chances are you’ve heard the gurus saying that you only need to be a step or two ahead of your audience. Some say you only need a 10% edge. Essentially, they’re telling you that…

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  • Why You Should NOT Launch A Scaled Program Right Away

    24 Nov, 2021 By Bobby Klinck

    In the online marketing space, you’ve probably heard gurus encouraging you to create a scaled program like a course, membership, or group coaching program. They tell you to jump in and start right away. But should you? What is the right time to launch a…

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  • Why Repeat Customers Are Critical To The Success Of Your Online Business

    22 Nov, 2021 By Bobby Klinck

    If I could give people one thing to think about at the beginning of their online building business journey, it’s this: create repeat customers. As someone building an online business based upon your knowledge and expertise, you need to be laser-focused on figuring out ways…

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  • Survivor’s Bias: Why It’s A Problem And How To Avoid It

    17 Nov, 2021 By Bobby Klinck

    As people in the online marketing space, we need to recognize and understand that the information we’re seeing is coming at us through a particular lens – that of survivor’s bias. In case you’re not familiar with this term, survivor’s bias is a concept that’s…

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  • 3 Main Types of Knowledge Businesses And How To Make Them Grow

    15 Nov, 2021 By Bobby Klinck

    If you’re thinking of building a knowledge brand, you need to understand the structure of the three main types of knowledge businesses. Basically, you can sell information, service, or expertise. In this post, we’ll talk about each type of knowledge business and how to succeed…

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  • Why Personal Experience Isn’t The Best Basis For Teaching Others

    10 Nov, 2021 By Bobby Klinck

    If you’ve spent time in the online marketing world, you’ve probably heard a lot of people say that they’re teaching or coaching about things that worked for them.  But is that a good thing? Is personal experience the best qualification for someone to become a…

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  • 3 Major Challenges To Selling Information That You Need to Know About

    08 Nov, 2021 By Bobby Klinck

    Despite what you may have heard, building an online business isn’t easy.  The truth is when you build a knowledge brand or knowledge business, you will face certain struggles. But there are a lot of people out there who are teaching that things will be…

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