Category: Podcast

  • Episode 271

    January 20, 2022
    By Bobby Klinck

    EP 271: What Is Your Audience’s Level Of Awareness?

    A lot of online entrepreneurs are trying to sell a product to people who don’t know they have a problem or who only recognize their symptoms. Instead, you should use content to move people along the awareness continuum so they’re ready to hear about your product.

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  • Episode 270

    January 18, 2022
    By Bobby Klinck

    EP 270: The 4 Machines You Need In Your Business

    There are people in the online marketing space who are selling the idea that building a business is easy and that all you need to do is hire a VA to run it and you’ll be earning money while you sleep in no time. But this isn’t realistic. In this episode, we’re going to talk about the 4 machines you need to put in place to build a successful and profitable online business.

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  • Episode 269

    January 13, 2022
    By Bobby Klinck

    EP 269: What Is Onboarding?

    In this marketing fundamentals episode, we’re talking about onboarding and why it matters for your online business. Now, of course, I think you know what onboarding is. But the reality is that most people don’t think much about this process. And that’s a problem because onboarding is pretty freakin’ important. A good onboarding experience is critical for creating loyalty and retention, so let’s see how this concept plays out in the online business space.

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  • Episode 268

    January 11, 2022
    By Bobby Klinck

    EP 268: Why You Need To Think In Terms of A Brand

    Last week we talked about the false promise in the online marketing space. This week we’re going to talk about the solution. We’ll talk about why you need to focus on building a brand.

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  • Episode 267

    January 6, 2022
    By Bobby Klinck

    EP 267: What Is A Value Ladder?

    In today’s episode, we’re going to talk about what a value ladder is and why it matters for your online business. “Value ladder” is a term you frequently hear in the online marketing space. The main concept is that you have a lineup of offers that increase in value and price. Let’s break it down.

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  • Episode 266

    January 4, 2022
    By Bobby Klinck

    EP 266: The False Promise Of The Online Marketing World

    Today we’re going to talk about the false promise of the online marketing world. We’ll deconstruct what you’ve been hearing about building an online business and cut through the B.S. so that you can figure out what you actually need to do to build a successful business.

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  • Episode 265

    December 30, 2021
    By Bobby Klinck

    EP 265: What Is Customer Acquisition Cost?

    In this episode, we’re talking about what customer acquisition cost is and why it matters for your online business. This conversation is a continuation of the last episode about another metric that you need to know: customer lifetime value. If you’re going to build a successful business, then your customer lifetime value must be higher than the cost to acquire a customer. Let’s look at the specifics of how to find this metric.

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  • Episode 264

    December 28, 2021
    By Bobby Klinck

    EP 264: Year In Review

    Today we’re going to dive into our end of the year review. Taking time to look at the past can help us see trends in the industry so we know how to move forward. I wanted to share some of the trends I’ve seen in my business, conversations I’ve had with others in the industry, and changes I’ve observed this year.

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  • Episode 263

    December 23, 2021
    By Bobby Klinck

    EP 263: What Is Customer Lifetime Value?

    In today’s marketing fundamentals episode, we’re talking about a very important business metric: customer lifetime value. Customer lifetime value tells you how much a customer is worth to you so you can figure out how much you’re willing to pay to acquire a customer. This is especially relevant in the online marketing space where the cost to acquire a customer is generally higher than traditional product businesses.

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  • Episode 262

    December 21, 2021
    By Bobby Klinck

    EP 262: What I Learned Writing My Email Book

    I’m really excited to release this episode because I’m sharing the lessons I learned while writing my email marketing book called Email Marketing That Doesn’t Suck. I know that some people in my audience are interested in writing a book, and I wanted to give people a realistic look at what it really takes.

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  • Episode 261

    December 16, 2021
    By Bobby Klinck

    EP 261: What Is A SWOT Analysis?

    In today’s marketing fundamentals episode, we’re talking about what a SWOT analysis is and why it’s a useful tool for your online business. This type of assessment is an important part of creating a marketing plan. Professional marketers will tell you that before you put together any sort of marketing plan, you need to do a situation analysis, like SWOT. This will help you know where you stand.

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  • Episode 260

    December 14, 2021
    By Bobby Klinck

    EP 260: Planning For 2022

    Today I’m sharing about my planning process for 2022. Now if you know me, you know that I’m not much of a planner, but after a lot of trial and error, I found a process that works for my business. If you’re looking for a way to plan that doesn’t cause you to get lost in the details, be sure to listen in so you can try this approach as plan 2022 for your business.

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  • Episode 259

    December 10, 2021
    By Bobby Klinck

    EP 259: Back To Business Basics With Katie Wussow

    In this episode, my guest, Katie Wussow, and I dive into how she figured out what business she wanted to create and the problems she experienced when she followed the popular advice that she should create an online course. Spoiler: courses aren’t for everyone. Be sure to stick around to the end to hear Katie’s best advice on how to create plans for your business.

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  • Episode 258

    December 9, 2021
    By Bobby Klinck

    EP 258: What Is The Customer Journey?

    In today’s episode, we’re talking about the customer journey. We’ll look at what the customer journey is and how it affects your online business. Until you take the time to understand the struggles your customers are experiencing and figure out the best way to help them get results, you’re not going to have the clarity you need to know what to create in your business.

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  • Episode 257

    December 7, 2021
    By Bobby Klinck

    EP 257: Why I’m Creating A Membership

    In today’s episode, I’m making a big announcement. I’m launching a membership. I’ll be sharing the journey that led me to this conclusion and how it fits into the overall structure of my business. I’m also sharing a framework that can help you determine whether you’re at the right point to create a scaled offer.

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