EMAIL MARKETING THAT DOESN'T SUCK
For The Marketer That Hates Boring Marketing Books...
Email marketing sucks…at least the way most marketers do it.
Conventional advice tells you to always be selling—or at least always be going for the click— but chances are, you hate writing emails, your audience hates reading them, and they aren’t making you any money.
But what if email didn’t suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money?
In Email Marketing That Doesn’t Suck, I use my lawyering skills to convince you that the old-school rules for email marketing are just plain dumb. I show you how to do email right, teaching you the five phases of email marketing and how to infuse purpose into your message.
You’ll learn how to tell a really good story that people want to read. But fair warning, if you’re a conversion copywriter, you’re an online marketing guru, or you have a serious problem with laughing at yourself, you probably should not read this book.
This book doesn’t suck!
GET YOUR COPY OF THE SNARKIEST EMAIL MARKETING BOOK EVER!
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Kindle | Paperback
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NOOK | Paperback
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ePub | PDF | AWZ
CHECK OUT WHAT PEOPLE ARE SAYING...
I don’t even know where to begin. Reading this book was like hanging out with a friend who isn’t afraid to tell you something’s stuck in your teeth.
This book won’t be for everyone but if you are looking for great examples of email gone bad and emails people want to read. This book is for you.
The first part of the book focuses on stories from the author’s attempts at writing email and how he discovered a better way. The stories behind the emails are even better than the emails.
The second part of the book focuses more on the process and what is needed to write better marketing emails.
If you’ve learned “traditional” email copywriting, you may find this book challenging. I encourage you to give it a try.
…in TOO MANY WAYS to list! So here are the most important ones...
First, there are SO many books written by coaches, course creators, etc., that are just long-winded brochures. “Here’s what you should do… To learn how, buy my program.” This is NOT one of those books! Not only does Bobby tell you WHAT you should do, he also tells you HOW to do it! If you buy this book and follow it, you WILL have email marketing that doesn’t suck. Mic drop.
Also, while this book IS about email marketing, it’s NOT the slimy, glad-handing kind of email marketing—or worse, the “let’s hit them below the psychological belt so they are mentally tortured until they buy” kind of email marketing. Bobby is a marketer for every business owner, but especially for anyone who doesn’t want to be "that marketer." This book clearly shows that for Bobby, marketing is all about people, solving their problems in an ethical way (starting with the marketing), and building real relationships—as it should be for all of us in business! In short, treating customers like humans and NOT like transactions.
So if you’re a business owner who does their own marketing, you need this book. As you’re kicking and screaming against the idea of email marketing, you KNOW you need to do it. So follow Bobby’s example (be sure to get on his email list—he DOES walk the walk!), and do it right, do it well, and do it with integrity. You won’t be sorry, and altho they might not realize it, your customers will thank you for it by staying on your email list, opening your emails, and engaging with you.
WARNING: Bobby’s NOT for everyone—and unapologetically so. He’s direct, he uses some adult language, and he's sometimes snarky. He’s also self-deprecating, transparent, and (IMO) very, very funny. You will love him or hate him, and either way, you will enjoy the ride. You might not agree with everything he says—I don’t—and this book says, “That’s OK! Let’s talk about it!” That’s what this book is—a discussion with Bobby about the reality of email marketing and how we ethical marketers can make it a better place, one email at a time.
Let me be all-the-way-real. Before reading this book, I felt truly despised sending emails to my list. I never knew what to say. I felt like my words just didn’t land. And, it just felt like a complete waste of time. Which is why when I saw this book title - Email Marketing That Doesn’t Suck - I immediately said sign me up!
I’m happy that I did because from start to finish this book is all value and no fluff. I learned from this book that the problem that was keeping me from writing engaging emails was that I was working too hard at being a great “salesperson” instead of a better “marketer” - Bobby breaks down the difference in the book.
Once I grabbed onto that golden nugget and so many more I realized that speaking to my email list was so much easier.
I stopped simply telling them to click the link to watch my live video. Cuz, that’s boring. Instead, I started speaking to their pain points and offering my products and services as solutions to those problems. That translated to more people watching my live videos, more engagement on my email, and more revenue in my business.
If email marketing is something you’ve been struggling with I highly recommend this book. It’s not only a quick read, but there’s plenty of practical application to help you turn theory into practice! So, grab you copy and start writing emails that don’t suck!
