Ep 022: How to Get Clients Organically Without Paid Advertising with Marc Mawhinney
You don’t have to break the bank if your marketing strategy is on point. Marc Mawhinney joins in on the show today to share his techniques to leverage various forms of marketing to gain great clients without paying for ads. He emphasizes the importance of working with the right clients and providing services you enjoy and believe in.
Marc also talks about difficult aspects of coaching businesses where many people get hung up. Specifically, where to draw the line with freebies and why it’s important to not be afraid to sell. He also touches on important subjects like finding a niche, providing value, creating habits and more.
What You'll Learn in Today's Episode
- How being a twin showed him the advantages of teamwork and working with others to find success.
- Why it’s important to start with coaching and how that helps develop your skills and business.
- Why the definition of coaching is made more complicated than necessary.
- The biggest mistakes people make while starting a coaching business.
- The importance of having a focused niche and tips on how to find yours.
- The downfall of working with people you dislike or doing something just because it’s good money.
- How much to give away for free and when to make the pitch.
- The most important pieces to put together to get organic marketing going strong.
- How he built up his writing skills and is able to write daily emails in very little time.