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EPISODE 025

Ep 025: Developing Your Brand Story with Christie Bilbrey

May 8, 2018 Bobby Klinck
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Today we’re going to be talking about a skill that I think we all too often overlook: storytelling. More specifically, I’m talking about using stories as the basis for how we communicate with our tribes and potential customers. With so many competitors out there, a great story is the best way to set yourself apart. So what does it take to build a brand story that resonates with your audience? Today’s guest expert is here to tell us.

Christie Bilbrey is a marketing and story strategist who works with business owners to view their stories differently and develop their confidence while sharing their heart, expertise, and journey in well-packaged stories sprinkled throughout their marketing. In essence, she teaches business owners how to turn their personal stories into potent, effective sales tools. In this episode, Christie shares what makes a great brand story, how to build your own and use it to connect with your audience, and so much more.

What You'll Learn in Today's Episode

  • Why a story is such a powerful tool for entrepreneurs and other business owners.
  • Advice for overcoming fear and discomfort around injecting your own story into your brand story.
  • The two camps people tend to fall into when it comes to storytelling.
  • How to overcome the fear of sharing imperfections and lessening your credibility.
  • The important elements of a good story.
  • Where to start with crafting a story as an entrepreneur.
  • Questions to ask yourself to help you discover your brand story.
  • Recommendations for becoming a better storyteller.
  • Legal issues you need to think about as you develop your brand story.

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