EPISODE 026

Ep 026: Charging What You’re Worth with Heather McKay

May 15, 2018 Bobby Klinck
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Today we’re going to be talking about an important subject that so many online entrepreneurs struggle with: charging what you are worth. I know how challenging this can be, and early in my own business, I constantly fell into the trap of underpricing things—even though I always found myself regretting it later. This is something that we all need to get over as entrepreneurs, and my guest today is going to help us with that.

Heather McKay is an internationally award-winning wedding photographer and a business mentor for creatives who struggle with charging what they are worth. She’s been running a successful photography business for the last 15 years, and she teaches other photographers how to run a business that supports their lifestyle. In this episode, Heather shares exactly what holds entrepreneurs back from charging full price for their products or services, and what we can do to overcome this common issue.

What You'll Learn in Today's Episode

  • What gets in the way of entrepreneurs actually charging what they’re worth.
  • How to get beyond the fear or discomfort around charging fair prices.
  • Advice for dealing with friends and family members who ask for discounts.
  • The ironic problem that comes with providing services for less than they’re worth.
  • Why Heather says charging what your competitors charge is the worst way to go about setting your prices.
  • How to establish why people should pay full price for your services.
  • Common pitfalls people face when trying to set their prices.
  • The simplest thing you can do to get on the right track toward charging what you’re actually worth.
  • Why you should always get your business transactions in writing.

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