Ep 124: Add More Cowbell to Your Brand
This is the first episode of the newly branded Certified BADASS Online Marketing Podcast, and I’m excited to kick things off with one of my favorite topics: adding more cowbell to your brand. Now, I’ve talked about this before, but today I’ll be going over what this term really means and why it’s so important for differentiating yourself from your competition.
I know it can be hard to shed the professional front and show who you are to the world, and quite frankly, people often encourage you not to do so in business. However, my own experience has taught me differently, and I’m going to show you how to successfully be more yourself and badass it up in your business. Listen in to get tips on how to be more you in order to connect with people and create raving fans.
What You'll Learn in Today's Episode
- What it means to add more cowbell.
- The key thing that separates you from your competitors.
- How I have personally adopted my own persona.
- Why connection is so important—especially in the online world.
- How to attract raving fans.