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Ep 131: My Non-Launch Launch Method

February 4, 2020 Bobby Klinck

This is one of my favorite topics. It’s something I’ve talked about a lot, and it sets me apart from most of the other entrepreneurs in the space. What I’m talking about is my “non-launch launch” method. It really drove my business forward last year, and I want to share it so you can see if it will work for your business too.

One of my launches in January 2019 didn’t go as well as I’d hoped, so I brought up my problem at a mastermind and gained some input from my peers. They suggested I just send out a simple email instead of relaunching, and I did that over the following months to great success. I’ll share with you one of the ways some people inadvertently put a giant impediment in front of them and how you can avoid it.

A non-launch launch is not right for everyone. Just one reason I mention in this episode is that you’ve got to have a warm audience already. If you don’t, who would you be sending your emails to? It’s important to be continually cultivating your audience.

People act like I’m against launching, and in some ways I am. I’m against focusing all of your attention on the launch and then ignoring stuff the rest of the time, which is what a lot of entrepreneurs are doing.

My method gives you a chance to get sales in without costs, and that’s the kind of thing I love. After taking in this episode, I encourage you to think about if a non-launch launch strategy will work for you!

What You'll Learn in Today's Episode

  • Why moving away from the traditional launch might work better for your business
  • Which business is the non-launch launch right for
  • What obstacles you might be putting in your fans’ way
  • How to execute the non-launch launch