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Ep 133: How To Pitch To Be A Guest The RIGHT Way

February 11, 2020 Bobby Klinck

This episode really hits home because we’re going to talk about how to pitch yourself to podcasts the right way (in other words, the Certified BADA$$ way). Even if you’re not interested in doing podcasts, the same principles will apply any time you’re pitching yourself.

I got inspired to talk about this because the other day I received a few podcast pitches at the same time, and one of them was so laughably bad that I was amused by it. I’m going to share that email with you and talk about the many reasons why it won’t lead to being a guest on my podcast or any other one. This is just the beginning of the bad pitches I’ve gotten.

There are a few key concepts that you need to be thinking about when pitching yourself. The first is something that I always preach, and after laying that framework I go into some more aspects that your approach to this should include.

My team and I have a process we go through when we’re looking for a podcast I can appear on, and it’s longer than you might think. I bring you through all the steps from my point of view and what really matters to me when looking for podcasts to collaborate with.

I believe that being a guest on other peoples’ platforms is one of the best ways to expand your reach, especially if you’re just starting out. If you come at it from a place of building relationships and quality, you can build a plan for pitching that will be very helpful.

What You'll Learn in Today's Episode

  • Why quality is always better than quantity as a guest appearance
  • How far-reaching your impact can be when you build a real connection with other podcast hosts (and online business owners in general)
  • If hiring a booking agent is right for you, and how important it is to vet who you hire
  • My detailed process before I even think about pitching to be a guest
  • How to figure out and implement a meaningful and successful pitch