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Ep 140: Create A Story Journal

March 6, 2020 Bobby Klinck

In this Foundations Friday episode, I’m going to give you a quick piece of advice that you can use to improve so many different things in your business. We’re going to be talking about creating a story journal and why you need one. As you probably know, I believe that storytelling is huge in everything that we do.

Your story journal is all about helping you capture the stories that you can use in your business at various times. Stories are the best way to communicate with people because, as humans, we think in stories. They’re very effective not only at getting your message across, but at allowing people to remember your message.

A lot of marketers wonder how to come up with stories. All you need to do is have a journal so that when something happens which you could potentially use in your business, you can write it down. You don’t need to write down a whole, detailed story; you just need to catalogue some quick notes and then think how you can deploy the story in your business.

After making notes, the next level is to think about the themes that you could use your stories for. I provide a few examples of some of my own common themes, but yours will likely be different.

If you do this for a while, you eventually won’t have to do it at all. You’ll start to recognize stories automatically and it will be very organic. After three to six months, you’ll start to see stories everywhere.

What You'll Learn in Today's Episode

  • How people, in general, tend to communicate in stories
  • The importance of using a story journal
  • Why it’s not about coming up with stories, it’s about getting in the practice of seeing stories in your everyday life
  • How your stories will turn into lessons, tips, and underlying ideas to reach your audience