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Ep 144: Find Your Voice

March 20, 2020 Bobby Klinck

We’re talking about why you need to find your voice in this episode, and why it’s more important than anything else you could be doing when it comes to your business. It’s an important thing that a lot of people don’t quite get right.

You need to find your voice for everything you do in your business. If you’re doing it right, your voice comes across in your emails, your content, social media copy, and more. Templates don’t allow you to inject your personal voice, and I’m going to further explain why I don’t like using them.

A lot of the time in emails, people sound stiff, boring, and corporate. If it sounds like it could have been written by artificial intelligence, it’s probably not going to connect with people. The email will feel like it isn’t you. Copywriters can be useful, but there’s a few things you need to be aware of with them that I’ll go over in this episode.

The most important differentiator is that you are you. I’ve had people come to me who have gotten a particular lesson from me that they’ve heard other thought leaders teach, but the way that I put it made the lesson hit home because I’ve added my voice and personality. You need to do the same thing.

I tell wacky stories because that is me. Maybe you have a much calmer approach to life, and that’s fine. Discover the voice inside of yourself and share that unique voice with the world.

What You'll Learn in Today's Episode

  • Why adding more of YOU to everything will build connections with your fans
  • How I made the shift to finding my voice
  • Why your voice will attract the right people and repel the wrong people