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Ep 148: Messaging During Coronavirus

April 3, 2020 Bobby Klinck

Today we’re going to talk about how to message during the pandemic that we’re dealing with right now. I’ve heard a lot of entrepreneurs ask about this and say they’re not sure about what they’re doing, so I wanted to tackle it head on. My general take is that the best thing we can do, outside of following the advice of health professionals, is to keep on with our business. However, we can’t pretend it’s business as usual – we need to message the right way.

There are a couple of things that you need to be thinking about in order to shift your messaging. I’ve already changed the way I send out my messages because of the virus, so I’ll point out some examples and tell you questions you need to be asking yourself.

I have to bring the subject of the virus in without making it seem like I’ve come up with a “coronavirus special.” If you create a brand-new offer that’s just a money-making ploy, people will smell it. Still, we can’t pretend this pandemic isn’t happening and just ignore it. I’ve got some tips for you on how to talk about it authentically.

Make sure that you understand what your personal voice is by thinking about your brand culture. My audience has come to expect me to make light of things, but some people may find that insensitive in this context. Even so, I’ll let you know why I’m not going to change.

Right about now, people are looking for leadership. Remember that you are a leader for your community, and you have to talk about what’s going on.

What You'll Learn in Today's Episode

  • Why you need to commit to keeping on with your business
  • Look at your products and messaging to see if they need adjusted
  • How to “walk the line” and stay authentic in your messaging
  • The importance of knowing your personal voice as your audience has come to expect from you