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Ep 151: Choosing the Perfect Product Offer

April 14, 2020 Bobby Klinck

I’m going to help you figure out what your signature offer should be in today’s episode. You know that I’m a big fan of keeping things simple, so it’s important that you have a pretty standard online journey for your customers to go on. You’ll need to figure out your signature offer and the relevant secondary ones.

What I mean by “signature offer” is that it’s the centerpiece of what you’re going to create and what all your other offers will relate to. I start by giving you some examples to help you clearly understand what a signature offer is. You could have any type of signature offer, but it must be where most of your mental bandwidth is spent on.

Many people are struggling with whether they should create an online course or a membership site. I even see people who have one of those and try to repackage it into the other, but I’ll discuss why this indicates a mistake was made. An online course and a membership serve two different purposes.

Having either an online course or a membership as your signature offer does not mean you can’t have the other too. You can often combine the two in a complementary way, which is what I’ve done with my FANS First Society.

Focus your efforts on whichever type of signature offer you choose, and then once it’s established, you can consider adding a secondary offer. That’s how you’ll build the successful, thriving business of your dreams.

What You'll Learn in Today's Episode

  • How to figure out which signature offer works best for your business
  • The five different types of signature offers
  • Different examples of offers and how it benefits an audience
  • How to determine what transformation you want to give to your audience