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Ep 155: My New Social Media Strategy

May 5, 2020 Bobby Klinck

What I’m talking about in today’s episode is my new social media strategy. I wanted to lay this out because I’m going to be doing things differently, but I also need to tell you where I was messing some things up. I’m going to start the episode by apologizing to anyone who has followed me on social media.

One of the things I talk about all the time is that you should do the things that matter to your business, not what some guru tells you to. Yet, even I didn’t follow this advice sometimes. I’ll reveal some examples, but I’m sure they’re obvious if you’ve followed me on social media.

My Friday podcast episodes are going to be changing too, which I’ve given a few details about before. I’m going to be live on my Facebook page every Friday at noon EST, and I’m treating them as bonus episodes. This is probably the biggest change you’ll see on the business side of my Facebook, but I’ll tell you about how my personal profile is going to be changing too.

I’m not telling you to do the same changes that I’m doing. I have no idea if my ideas are going to work or not, I just know that business should be fun. The last thing on my mind is being worried about posting something that isn’t being me or if it will mess up my Instagram grid.

There are some things that I can’t commit to, but I am committing to be the person interacting with you on social media. If I reply to you, like your post, etc., that’s me engaging with you.

What You'll Learn in Today's Episode

  • Why you need to always be unabashedly you in your business and your brand
  • What I was doing wrong in my social media strategy and how I am going fix it
  • The different ways I am going to approach Facebook and Instagram
  • Why the magic is in the engagement with my audience and how I plan to keep that for me