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Ep 167: You Don’t Need A Huge List… You Need Connection!

July 28, 2020 Bobby Klinck

Today we’re talking about creating quality connections with your audience. Your email list is not just a bunch of numbers, it’s full of people. Too many businesses forget that there are people on the other end of the emails, only seeing them as transactions. It’s time to stop thinking about numbers and refocus on building relationships.

In the last episode we talked about being a leader. Leading is the first step, and the next step is creating connections. What differentiates my business from others is that I focus on people over numbers. The standard metric is that one person on your list should equal $1 a month. Last year, I made $75 per person per month. This comes down to the connections I foster with my audience.

By fostering these strong, deep connections with your audience you are creating brand ambassadors – people that will spread the word about what you do without you having to do anything. Focusing on your audience, who they are, and what they want attracts more of the right leads from outside of your existing circle.

It is important to stand for something. Let your audience know who you are as a person. You have to be willing to showcase your personality, share your vulnerabilities, and relate to people. Show that you are a human.

Finally, don’t view people as just transactions. Your audience are human beings, not just numbers. Conversion is an important skill to master, but it shouldn’t be your first point of focus. Focus on who you are and what your message is.

What You'll Learn in Today's Episode

  • How to create quality connections with your audience
  • How should an email list function
  • Why building relationships is more important than numbers
  • Why becoming an effective leader is essential for creating connections
  • What should be the first point of focus as a business entity