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EP 172: Why Most Webinars Suck

September 1, 2020 Bobby Klinck

Today we’re going to be talking about why most webinars suck. I realize this topic is controversial and hits close to home, but it’s important. I’m sharing the 3 mistakes that entrepreneurs make with their webinars and the 3 core things your webinar should do.

So what are business owners doing wrong when it comes to webinars and what can they do to fix the problem? First, they take ideas they hear from different gurus too far. For example, they’re afraid of teaching too much content on a webinar and end up teaching too little. Or they get hung up on the what vs the how distinction.

But the reality is your webinar should teach some of the what and the how. Otherwise, they’re mostly fluff. You won’t be able to cover all of the material on your course topic in the webinar, but it should offer an actionable piece of your larger course. Basically, the webinar presents the first level what and how, and the course will offer the deeper level.

The second problem is that most entrepreneurs don’t really understand what they’re supposed to be doing on a webinar. They don’t have a good sense of what they need to accomplish in their messaging. A webinar is not random. It’s not just 3 points and a pitch. You have to be thoughtful in what you’re including in these pieces.

The third problem is they don’t have step by step guidance. A webinar should follow a specific plan. That means you should follow someone’s method before you make tweaks. If you’re planning to use a webinar to sell your products, you need to learn the strategies and tactics from an expert.

What You'll Learn in Today's Episode

  • Present the opportunity that your course makes possible
  • You need to get your audience to take ownership
  • Make the offer