If you’re an online entrepreneur, you need to understand the why of marketing. We’re going to break this down so you can see that simply asking “what” and “how” questions won’t work. You need to know why you’re doing what you’re doing in your marketing.
This may come as a surprise, but if you’re building an online information based business, you’re actually building a marketing business. This is a very different model from businesses that sell a tangible product. For online information based businesses, our product can be sold in volume because it doesn’t have a significant cost per unit. That means the real cost is acquiring customers.
Here’s the thing. If you’re building a marketing business, that means you need to develop expertise in marketing. Ironically, there tends to be a lot of resistance to understanding the fundamentals of marketing in the online space. But the reality is if you don’t take the time to understand the why behind your marketing, you won’t know what’s working and what you need to change.
Once you understand the why of marketing, that’s when you can tweak and make adjustments to fit your business. Success comes from understanding and implementing the fundamentals, not chasing every new tactic.