If you’re an information product business owner, you need to hear today’s episode. I’m talking about the future of this industry. We need to be thinking about the future of our business model, so we can plan and adapt and not become obsolete.
Let’s talk about the future by starting with the past. Information isn’t a new industry. But it’s important to note that your purpose isn’t to sell information but to solve a problem. You have to identify the problem you solve and the value of the solution you sell. The problem needs to be front and center in your mind.
You also need to consider: what is the problem your business model solves? What is the differentiator in your business? You can’t hide behind the claim that you’re providing information. Instead, you’re going to have to make some changes to the way you think about your business model.