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EP 191: The Serve-First Way: An Introduction

January 12, 2021 Bobby Klinck

We’re starting a new series today called the serve-first way. It’s about approaching entrepreneurship with a priority of serving your audience. This first episode is the foundation for a different way of doing business, one that’s genuinely focused on serving.

Let’s begin with why I’m passionate about the serve-first model. A few years ago, people began to notice that I do things differently. I was serving and giving instead of focused on getting. A lot of people talk about this in the online space, but often it’s just a way of differentiating ourselves from the lamborghini marketers.

My views on serving in business come from watching my dad run a chain of drug stores in the 1980s and 1990s. His belief was that the customer is always right–no matter what. Of course, customers aren’t always “right,” but the customer is still the center of your business.

Growing up I didn’t want to be a business owner. I wanted to be a professional. But little did I know that my dad’s values were rubbing off on me. I learned that your revenue is a function of how many people you serve and how well you serve them. That means growth is centered on serving more people and serving them better.

What You'll Learn in Today's Episode

  • Serve first has some presuppositions.
  • Serving people well will help you grow and build goodwill.
  • If you don’t serve people well, you’ll be on the hamster wheel of trying to find new people to buy from you.
  • Serve first isn’t a tactic. It has to be who you are.
  • Serve-first isn’t about making the most money possible but serving people in the best way possible.
  • Serve-first makes it easier to connect with people online.
  • What serve-first really is (and isn’t!).
  • Why serving well is more important than profits.
  • The problems with some of the tactics in the online marketing space.
  • How we rationalize our marketing decisions.
  • Why we need to rethink the phrase “selling is serving.” 
  • Questions to ask to understand our motivations.