Today we’re wrapping up our series on the serve-first way, where we’ve talked about the mindset shifts required to be a serve-first entrepreneur. The serve-first way is about a simple concept: I put the interests of those I serve over my own.
In an earlier episode, I talked about marketing over selling. Marketing focuses on the needs of your customers and selling focuses on the needs of the seller. This is a central shift in becoming a serve-first entrepreneur.
Being a serve-first entrepreneur is about being a marketer and understanding what people need and creating a solution to serve them. It involves building relationships at many levels and taking a long view of your business. You can either be a salesperson and sound like an infomercial or you can be a serve-first entrepreneur.