We’re starting a new series today. This one is all about ethical marketing and seeks to start a discussion around the question of what ethical marketing looks like in a space where the product is a transformation instead of a physical product.
We’ll dive into the ethical framework that I’ll be using for this series. To be clear, this isn’t just me telling you what the ethical way is. I want to start a conversation and talk about these things because not enough people are doing this.
My purpose isn’t to make you feel bad about yourself or moralize. My point is to help you think about these issues so you have your north star in your business.