We’re continuing our conversation about ethical issues that come up in the online marketing space, and today is a doozy. We’re going to talk about the ethical limits on the promise and case studies. We need to have a discussion around both of these topics.
If you haven’t listened to the last several episodes, be sure to go back and start with episode 202 where we started this conversation about how we should be marketing products that aren’t tangible, physical products. What does ethical marketing mean for those who sell coaching, services, or information? Let’s dive into the issues that come up with our promise and case studies.