EPISODE 206

EP 206: The Ethical Way — Objection Busting

April 27, 2021 Bobby Klinck
Share on facebook
SHARE
Share on twitter
TWEET
Share on pinterest
PIN
Share on linkedin
POST

We’re continuing our ethical way series where we’re talking about what it means to be an ethical online marketer. This isn’t me simply telling you what to do but asking questions about common industry practices. Today we’re diving into the issue of objections.

Objections are a big deal in the online marketing world. But it’s time to take a step back and rethink when we should bust objections and when a question or concern is a valid reason not to buy. We’ll be talking about understanding where that line is.

What You'll Learn in Today's Episode

  • Why we’re taught to think of everything as an objection to be busted.
  • Why it’s a problem to take this approach to objections.
  • The reality with completion and success rates for online courses.
  • How we’ve been trained to treat valid reasons people shouldn’t join as objections to bust.
  • Why people don’t have success with most online programs.
  • Why it’s unethical to say this will work even if you have no list and no audience.
  • Why we need to reframe the question from is it possible to succeed to would a majority of people be able to succeed?
  • Why we need to ask whether our marketing decisions are doing harm and honestly ask whether most people with this question/limitation would be able to succeed with my program?
  • Why you need fairness in balancing the needs of the buyer and seller.
  • Why you need to reconsider presenting a promise that only a small percentage of people will get and whether you’re being honest about how hard it will be.
  • Why you shouldn’t avoid responsibility for how your marketing is causing you to address objections.
  • Why we need to recognize money, time, and pre-requisites as valid objections.

LOOKING FOR MORE ON THIS SUBJECT?

CHECK OUT THESE EPISODES!

ProofFactor