We’re talking about ethical marketing and our responsibility as business owners in the information space. Today we’re going to have a little fun talking about whether there’s a snopes for marketing. What are our duties to check information we’re passing along in our products?
Last summer I had an epiphany and started to ask questions and investigate some of the marketing practices that are common in the online space. Now I compare this to the game of telephone. Someone discovered a way to make money online and passed it along. But where do we draw the line between passing along information and investigating what we’re passing along?