EPISODE 207

EP 207: The Ethical Way — Is There A Snopes For That?

May 4, 2021 Bobby Klinck
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We’re talking about ethical marketing and our responsibility as business owners in the information space. Today we’re going to have a little fun talking about whether there’s a snopes for marketing. What are our duties to check information we’re passing along in our products?

Last summer I had an epiphany and started to ask questions and investigate some of the marketing practices that are common in the online space. Now I compare this to the game of telephone. Someone discovered a way to make money online and passed it along. But where do we draw the line between passing along information and investigating what we’re passing along?

What You'll Learn in Today's Episode

  • Why online marketing is like a bad game of telephone.
  • Why it’s problematic to say you don’t need to be an expert to teach others.
  • Why the fact that it worked doesn’t mean that it’s right.
  • Why you need to investigate the information that you hear from others before you decide to repackage and sell it.
  • When repeating something becomes dishonest.
  • Why you have a duty to act and perform your due diligence as a marketer and where that line is.
  • When it’s your duty to verify information before you continue to share it on the internet.
  • Why I’m going to question things a lot more than I have in the past.
  • How to look outside the echo chamber so you know what to question.
  • Why you need to be especially skeptical about self-serving information.
  • Why if you’re going to spread information, it’s incumbent upon you to do some questioning before you pass it along.

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