We’re wrapping up our Ethical Way series with my guest, Zach Spuckler. Zach and I had a great conversation about ethical marketing and how people use negative emotions in their marketing. We also ventured into other important online marketing topics.
Zach has been in the online marketing world for a while. He has been the Periscope guy, the Facebook ads guy, and now he’s the challenge guy. We talk about trends in the online marketing industry, like how messed up sales calls can be and why it’s important to be transparent about the real costs of starting an online business.