EPISODE 210

EP 210: Three Things I Got Completely Wrong

May 25, 2021 Bobby Klinck
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One thing that my followers have figured out by now is that I am NOT shy about expressing my opinions about things… which means I tend to make some pretty definitive statements. When I make those statements, I believe them to my core, but I’m not ashamed to admit it when I change my mind later.

This episode is my mea culpa for three things that I got wrong… and not just by a little. These aren’t little things. These are places where I have changed my mind big time. Buckle up for some big admissions.

What You'll Learn in Today's Episode

  • Three pieces of advice that I’ve given that were wrong
  • Why creating a single piece of content each week might not be enough
  • How we are changing our content marketing to build authority
  • The different kinds of content you should be creating
  • Why running sales that include price cuts aren’t always bad
  • What we can learn from Nordstrom
  • Why “adding value” may not be the best way to generate sales
  • How to handle promotion if you’re creating multiple pieces of content each week
  • Why I’m softening my stance on newsletters

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