EPISODE 219

EP 219: Legal Stuff For Course Creators

August 3, 2021 Bobby Klinck
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“I love dealing with the legal stuff!” said no course creator ever. I know the legal stuff isn’t sexy, but protecting your business is pretty freaking important. That’s why we’re going to take a few weeks off from talking about inbound marketing and focus on the legal stuff for different kinds of online businesses.

Today we’ll be focusing on the legal stuff that course creators need to know. If online courses are part of your business model, then this episode is for you. Don’t let what you don’t know hurt you.

What You'll Learn in Today's Episode

  • How to choose a name for your course
    • Trademark basics
    • Google
    • Social media
    • What to do if the name is already taken
  • What you need to know about legal stuff as a course creator
    • Copyright issues
    • Intellectual property rights
  • How to protect your course with a course agreement
    • Guarantees
    • Disclaimers
    • What they get
    • What they pay
    • Refund policy
    • Length of access
    • Dispute resolution
  • Other agreements you need in place in your business
    • Contractors
    • Guest Teachers
    • Testimonial release
    • Affiliates
    • Website policies

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