EPISODE 224

The Inbound Journey: Creating A Content Plan

September 7, 2021 Bobby Klinck
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Today we’re wrapping up our series on inbound marketing with a discussion of how to create a content plan. Last week, we talked about creating an overall strategy, and in this episode, we’re talking about creating the plan for our long-form content.

What You'll Learn in Today's Episode

  • How to take your content strategy and turn it into a plan
  • Why you should focus on evergreen content as much as possible
  • The types of topics you should be creating content about
    • Thought leadership content
    • Awareness content
  • Awareness
    • Do people even know they have a problem
    • Trojan horse content
  • Thought leadership content
    • Educational/how-to content
    • Belief shifting content
    • Why you need both types of content
  • How to pick topics
    • Define your content pillars
      • What are the areas that people need to be educated about
      • What mistakes belief shifts do you need to talk about
      • Explaining your core differentiators
    • Brainstorm topics based on those pillars
  • Why you need to focus on the basics
  • Ways to organize your content 

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