EPISODE 226

EP 226: The Knowledge Business Manifesto

September 14, 2021 Bobby Klinck
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Today we’re shifting gears to tackle the topic of what it means to be a knowledge business. We’ll be addressing some misconceptions about knowledge businesses and laying out the principles that you need to make a knowledge business work.

What You'll Learn in Today's Episode

  • Knowledge businesses are different than other kinds of businesses (but not new)
    • Pricing strategy
    • Selling transformation (not a physical product)
    • Personality 
    • Inventory
    • Logistics
  • The 3 Pillars of building a knowledge brand
  • You need to be an expert
    • Expertise in your subject matter
    • Expertise in marketing and business building
  • You have to solve a real problem
    • The bigger the problem, the more money you can make
    • The difference between information and implementation
  • You need to focus on the quality of service
    • How to get repeat customers
    • Social proof and brand ambassadors
    • Why you need to be asking how you can serve your people better

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