EPISODE 231

EP 231: Writing Good Copy With Chrissie

October 1, 2021 Bobby Klinck
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Today I’m interviewing Chrissie Kenaston who is the copy coach in my group coaching program. In keeping with the theme of real talk about entrepreneurship, Chrissie shared the challenges she faced as she built her copywriting business and how long it took her to make real money as a service provider. 

In addition to her copywriting business, Chrissie is also a published author and military spouse. She opened up about how those parts of her identity fit into her business.

Last but not least, we took some time to geek out about copywriting. You don’t want to miss Chrissie’s take on the biggest mistake that entrepreneurs make in their copy and how to do market research.

What You'll Learn in Today's Episode

  • How long it really takes to make money
  • Why the challenges don’t stop when you’re making money
  • What Chrissie’s biggest struggles are now
  • The value of story in writing
  • The difference between content writing and copywriting
  • The biggest mistake that online entrepreneurs make
  • How to do market research and find the language your ideal customers use
  • Why you need a long sales page
  • How to put together a sales page and what should go on it
  • Why you need to focus on clear over catchy
  • Practical ways to get better at writing copy
  • Why it’s important to test things in your business

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