EPISODE 232

EP 232: Three Types Of Knowledge Brands

October 5, 2021 Bobby Klinck
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Today we’re going to get granular and tactical about what it takes to build a business around your knowledge and expertise. We’ll focus on the three main types of knowledge businesses and what you need to have in place to be successful. Be sure to stick around to the end because I’m also going to share what I think we should be striving toward.

What You'll Learn in Today's Episode

  • Type 1: Info sellers
    • The product is information
    • Requires skill and knowledge but is copyable
    • Competition drives down cost
    • What it takes to be successful over the long term
  • Type 2: Service businesses
    • 1:1 work
    • Requires skill but is widely available
    • Competition drives cost down
    • What it takes to be successful over the long term
  • Type 3: Expert businesses
    • Sell a variety of products
    • Requires high level of skill and devotion to craft
    • Expertise creates barriers to entry
    • What it takes to be successful over the long term

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