EPISODE 233

EP 233: Retention Content With Andrea Ames (Part 1)

October 8, 2021 Bobby Klinck
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Today I’m talking with Andrea Ames. Andrea’s background is in the corporate world where she was a technical content writer for companies that were going digital. She came into the online space thinking she would help online entrepreneurs build their skills. As she’s built her online business, she’s had to face the challenge of defining her niche, but through this process, she discovered her strength is helping business owners with retention. 

What You'll Learn in Today's Episode

  • What a technical writer is
  • Why so many companies don’t have documentation for their software products
  • Why marketing doesn’t end with the sale
  • Why retention is so important
  • Why it’s cheaper to retain an existing customer than acquire a new one
  • Why relationship marketing matters
  • How content can be revenue generating
  • What principles can help you delight your customers
  • What assets can make a difference in your business
  • The challenges Andrea faced when she transitioned from corporate to running her own business
  • The money mindset shifts Andrea had to make 
  • What caused Andrea to struggle with selling and how she reframed selling

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