Today we’re going to be talking about the importance of repeat customers. A lot of business coaches teach that you only need one product. This might be enough to get you started, but the reality is you need to give people the opportunity to buy from you more than once.
For knowledge brands, the biggest expense in your business is usually customer acquisition. Building in ways for people to buy from you more than once will reduce your cost of acquiring customers and help you build a successful business for the long term.