EPISODE 240

EP 240: What Is Your Brand Voice?

October 28, 2021 Bobby Klinck
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In today’s marketing fundamentals episode, we’re going to dig into the issue of brand voice. As subject matter experts and content creators, we need to have a solid understanding of this concept so we can apply it in our businesses. Let’s dig in and discuss the benefits of defining a consistent tone and approach to messaging for your business.

What You'll Learn in Today's Episode

  • What a brand voice is.
  • What a brand voice is not.
  • Why you need to know the overall impression you want your audience to feel when they interact with your brand
  • The difference between your personal voice and your brand voice
  • Why brand voice is more than words or phrases
  • How brand voice impacts the type of content you create
  • Why all the aspects of your brand voice need to fit together
  • Why brand voice matters for your audience
  • Why your brand voice needs to be consistent and coherent across the board

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