EPISODE 242

EP 242: Quit Complaining… Start Creating More Content

November 2, 2021 Bobby Klinck
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Today’s episode is a bit of a kick in the backside. We’re going to be talking about why creating content is important for your business. This episode won’t focus on the how-to because I recently did a whole series on that. Instead, we need to have a candid discussion about the fact that most people aren’t regularly creating content in their business because it’s hard.

What You'll Learn in Today's Episode

  • Why the notion that business should be easy is causing people to think they don’t have to do hard things
  • It might be hard for you to do things that are necessary for you to build a successful business, but you still gotta do it
  • The hard truth: if you’re not creating regular content, you’re going to have a hard time building a successful knowledge business
  • Why content is necessary for a knowledge business and is the core of our marketing efforts
  • Content establishes you as an expert
  • Content is how you attract people into your world
  • Why you need content that delivers a real message and demonstrates your expertise
  • Content attracts, nurtures, helps you sell, and helps you retain people
  • Why you need to start with 1 piece of long-form content each week but 
  • Why you need a strategy for content that identifies the messages you need to deliver to your audience and helps you establish thought leadership
  • Why your content needs to move them toward wanting to buy your product (without being salesy)
  • Creating long-form content makes creating content for social media easier

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