EPISODE 243

EP 243: The 4 Ps Of Marketing

November 4, 2021 Bobby Klinck
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Today we’re discussing one of the fundamental principles of marketing that not many online marketers are talking about. Marketing is more than selling, but most people in the online marketing space are only focused on selling. In this episode, we’ll break down the 4 aspects of marketing that you need to think about for your online business.

What You'll Learn in Today's Episode

  • Product—finding and developing the right product that satisfies the needs of your customer, finding demand then creating a product to meet the demand rather than creating demand for a product you create
  • Price—what people pay for your product, this is much more complicated than what most online marketers are teaching, and includes constraints, discounts, payment plans
  • Promotion—the communication between you and your buyers, this is what gets all the attention in the online marketing space, involves the right message to the right person at the right time
  • Place—the means of delivering your product to your customer, the big choice is thinking through how we deliver our product (audio, video, community), this is about what your customer wants not you
  • Each one of these is a lever you can pull and change in your marketing
  • You have to think about all four Ps as you create your marketing plan

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