EPISODE 245

EP 245: Solve A Real Problem

November 9, 2021 Bobby Klinck
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Today we’re talking about an important issue: why your business, course, or membership has to solve a real problem. As I’ve listened to the types of businesses and courses that people are creating, I’ve noticed that many entrepreneurs are coming up with ideas that don’t solve real problems. In this episode, I’m sharing a few important questions you need to ask before you dive into a business or course idea.

What You'll Learn in Today's Episode

  • What a business really is
  • Why the ultimate goal of your business should be to make your customer’s life better
  • The common mistakes people make when coming up with a business
  • The question you need to ask when you’re building a business
  • The areas where you can most easily start a business: health, wealth, relationships, recreation
  • Why the type of solution you offer affects the size of your market and how much you can charge
  • Why your solution has to address a problem your audience recognizes they have
  • How to make sure your product is actually providing the solution
  • Why you need to build a learning experience that helps your audience get results
  • Why selling information isn’t going to get people results and your solution needs to get people into action
  • The order to follow as you build your business

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