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EPISODE 246

EP 246: The 7 Ps Of Services Marketing

November 11, 2021 Bobby Klinck
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In this episode, we’re going to be talking about the 7 Ps of services marketing and why they matter to your online business. Last week we covered the 4 Ps of marketing that apply to all businesses. This week, we’ll talk about the other 3 Ps that apply to services businesses. It’s important to recognize that when you’re in the online marketing space, you’re really in the services industry because you’re not selling a physical product. That’s why we need a plan for the other 3 Ps.

What You'll Learn in Today's Episode

  • Product — what is the product you’re delivering
  • Price — what pricing strategy will you use
  • Place — how are you going to deliver the product
  • Promotion — how you message and advertise about your product
  • People — the people who work in your business and help serve your clients
  • Process — establishing a process to help people get results and create efficiency
  • Physical evidence — establishing credibility and helping customers recognize the successes they’ve made

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