EPISODE 248

EP 248: Success Gets You Repeat Customers

November 16, 2021 Bobby Klinck
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Today we’re talking about the most overlooked part of your online business: customer experience. We talk a lot about the cool stuff that happens in the front-end funnels but not so much about what happens after people buy. Focusing on this part of your business will give you more bang for your buck than anything else. We’ll look at 3 reasons it’s important to “wow” your customers (and audience) and how to actually impress people.

What You'll Learn in Today's Episode

  • Impressing your existing customers will get you repeat customers
  • It costs more to acquire a new customer than to retain an existing one
  • If you don’t “wow” your customers, you’ll continually have to acquire new customers
  • To get repeat customers, you have to deliver
  • Impressing your existing customers will get your referrals
  • Referrals are basically free leads
  • Having a program that gets results and takes good care of customers is the foundation of an affiliate program
  • Why your program needs to get people the results you promised them
  • You need to overdeliver on what you promise
  • Why you need to take responsibility for the results of your customers
  • Why you need to get better at coaching/teaching so you can help your students
  • Why you need to be willing to do the non-scalable work

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