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EPISODE 253

EP 253: Live Video, More Cowbell, And Random Antics With Melanie Howe [Part 1]

November 26, 2021 Bobby Klinck
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Today I’m interviewing my friend Melaine Howe. Some of you may remember that Melanie is the reason that I embraced the “more cowbell” concept in my business. In this episode, we dive into how she found her current niche: live video. She also shares openly about the challenges she’s faced in building her business and how live video can help you grow your business. This is a fun episode, so be sure to tune in.

What You'll Learn in Today's Episode

  • Melanie’s journey into the online marketing space and how her ideal client has changed over the last 4 years
  • How Melanie found herself hanging out more with her peers than her ideal audience and how she learned to leverage that
  • How Melanie has processed some of her false starts in her business
  • Some of the common problems that Melanie and Bobby have faced
  • Why action is difficult but also the most important way forward
  • How Melanie decided on her niche and how that changed her business
  • Why consistency has been a problem for Melanie and how she made it work for her
  • Why people misunderstand what “freedom” business is
  • Why Melanie doesn’t like writing emails and how she is working around that
  • Why Melanie doesn’t like writing sales pages

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