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EPISODE 255

EP 255: What Is Integrated Marketing Communication?

December 2, 2021 Bobby Klinck
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In today’s marketing fundamentals episode, we’re talking about integrated marketing communication and why it matters for your online business. This is an important concept that refers to the effort to promote a consistent message through multiple channels and strategies that work together. The goal is to deliver the same message through all the different channels you use, so your message and brand are the same everywhere.

What You'll Learn in Today's Episode

  • Why you need a consistent message across all the channels you use
  • Why you need to stop thinking that one communication channel is better than another
  • Why you want all your channels to work together
  • Why the whole is greater than the sum of its parts when it comes to your business message
  • Combining social media, email, paid ads, and affiliate marketing is a way to create an integrated system to reach your audience
  • How you can make this work for your online business

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